Director Affinity Marketing

American Dental Association•Chicago, IL

2d•Hybrid

About The Position

The Director of Affinity Marketing plays a key role in driving the strategy of ADABEI to meet $6,000,000+ revenue goal. This person will be responsible for developing and leading omni-channel integrated marketing strategies to drive customer acquisition and retention, maintain and increase satisfaction amongst endorsed providers and collaborate closely with internal ADA stakeholders to support organizational goals and maximize opportunities. This person is expected to be deadline focused and have excellent leadership, organizational, communication and decision-making skills and experience with digital, print, content and social media marketing. This role necessitates championing a diverse portfolio of 25+ different products and professional services and should have deep dental industry insight that drives individual strategies for each product and service. Strategic planning capabilities are of upmost importance. Budgetary management responsibilities include allocation of $800,000+ marketing budget, oversight of specific endorsed provider sponsorship budgets as well as management of multiple agency and contractor projects. Account management and product launch experience is crucial to the success of this role.

Requirements

Bachelor's degree or experience in lieu of degree
10 years of experience (or 14 in lieu of degree) strategic integrated marketing experience with a proven track record in corporate relationship development, organizational and project management, contract negotiation and experience in omni-channel integrated marketing
At least 3 years of strategy development or support
Adherence to tight deadlines
Ability to lead teams through influence and collaborate with internal and external stakeholders
Knowledge of digital platforms such as Google AdWords, Facebook, LinkedIn, and web analytics
Excellent verbal communication; writing; editing; strategic; prioritization; presentation; collaboration; negotiation; organizational; facilitation; analytical; leadership relationship management; and project management; problem solving skills, results-focused; self-starter; influential
Proficiency in the following software platforms: Microsoft Office Suite (WORD, EXCEL & PowerPoint), email client platforms (like Adestra, HubSpot), PDF and photo-editing software and FTPs (file transfer programs)
Occasional travel required to partners for meetings, travel for ADA Scientific Session and other state meetings
Position may require weekend work, more than the standard number of hours of work within a workweek, and/or may require before or after hours work

Nice To Haves

Experience at an association, industry-related organization, or nonprofit organization
BS/BA in marketing, communications or related discipline

Responsibilities

Developing and leading omni-channel integrated marketing strategies to drive customer acquisition and retention
Maintaining and increasing satisfaction amongst endorsed providers
Collaborating closely with internal ADA stakeholders to support organizational goals and maximize opportunities
Championing a diverse portfolio of 25+ different products and professional services
Budgetary management responsibilities include allocation of $800,000+ marketing budget, oversight of specific endorsed provider sponsorship budgets as well as management of multiple agency and contractor projects.