Director, Adobe Multi-Solution Architect

Wyndham Hotels & Resorts Inc.•Parsippany, NJ

31d•$160,000 - $180,000•Onsite

About The Position

The Marketing Technology Solutions team is responsible for the product strategy, roadmap, delivery and operations for Wyndham Hotels and Resorts' marketing technologies. The team collaborates closely with stakeholders across the organization to evolve business needs across the globe into technological solutions that are delivered through the Commercial Organization roadmap. The Adobe Multi-Solution Architect works as an integral part of the Marketing Technology Solutions team and is responsible for ensuring that our products create value for our guests, franchisees, and our company. This position requires a strong technical background, with the ideal candidate possessing a good understanding of the entire Adobe Experience Cloud Platform. The role will be responsible for providing end-to-end solutions on the Adobe stack and be an expert in at least three products of the Adobe Product Suite (Experience Platform, Journey Optimizer, Customer Journey Analytics / Analytics, Experience Manager, Target). The role will collaborate with architects across various enterprise technologies and determine the best solution for the stakeholder needs. The Adobe Multi-Solution Architect desired skills include empathy, vision, communication, decision-making, and stakeholder management; strategic skills include product strategy and architecture roadmap, business model and financial forecast, KPIs, market research and validation; tactical skills include overseeing implementation teams to ensure delivery aligns with architectural vision and hospitality best practices, ensuring data governance, privacy compliance, performance optimization, and guide the use of Adobe products by development and operation teams. This role acts as a trusted advisor to clients, guiding them through digital transformation initiatives. This role leads discovery sessions, workshops, and stakeholder interviews to gather requirements, aligns on vision, presents architectural strategies that align with business goals, designs end-to-end marketing technology solutions, translates business requirements into scalable, future-proof architectures, defines solution blueprints, data flows, integration patterns and maximizes the ROI of the Adobe platform. The ideal candidate will have experience in MarTech and digital product evaluation and evolution, with a focus on balancing various stakeholder needs, identifying and understanding opportunities, collaborating with stakeholders and partners to solve problems to elevate B2C and B2B marketing, reduce friction, and drive engagement and satisfaction.

Requirements

Possess strong business acumen and ability to apply analytical and critical thinking skills towards development of product strategy and solutions to day-to-day issues.
Effectively manage priorities across diverse stakeholders and systems.
Experience with digital commerce and marketing technologies.
Contribute to project delivery oversight and risk management.
Exhibit excellent communication and referent leadership abilities and influence teams across business functions and geographies to accomplish goals.
Demonstrate strong documentation skills including technical architecture, phased roadmaps, product comparison analysis and recommendation, best practices, methodologies, and templates.
Evidence commitment to process and program excellence.
Ability to communicate decisions and recommendations to senior leadership in a clear and concise manner.
Demonstrated ability to work under pressure and balance multiple priorities.
Travel requirements for this role will vary based on the business needs and programs lifecycle, estimated to average 5% - 10% of the time, travel possibility within the U.S. and Internationally.
8+ years of leading digital and/or MarTech jobs, including Online/Mobile/Content/e-Commerce, UX, web analytics, optimization, content management, customer journey optimization, marketing campaigns and omni-channel personalization.
5+ years of experience in one of the following and 2+ years of experience in two others: Adobe Experience Platform, Adobe Journey Optimizer, Customer Journey analytics or Adobe Analytics, Adobe Experience Manager Sites and Assets, Adobe Target.
Knowledge of current digital marketing trends and best practices on topics such as personalization, omni-channel marketing, mobile and data driven optimization of experiences.
Strong understanding of data architecture, identity resolution, content targeting and experimentation.
Experience with data integration, cloud platforms (e.g., AWS, Azure), microservices architecture and REST APIs.
Knowledge of website and mobile application technologies such as HTML, HTML5, Java Script, XML, REACT, REACT Native, headless/headful architectures and content management systems (CMS).
Ability to guide the use of AEM Sites and Assets for content management, personalization, and headless delivery.
Excellent critical thinking skills, with a demonstrated ability to identify issues, solve them quickly and well, and know when to rely on internal resources to assist.
Strong conflict resolution and negotiation skills.
Strong verbal, presentation, and written communication skills.
Knowledge of Agile methodologies and DevOps practices.

Nice To Haves

Exposure to other MarTech platforms (Salesforce, Amperity, etc.) is a plus.
Exposure to Adobe Real-Time CDP and Adobe Creative Cloud is a plus.
Familiarity with hospitality systems (PMS, CRS, CRM) and integration patterns is a plus.

Responsibilities

Construct a technical architecture of multiple solutions fitting industry standards, stakeholder use cases, strategy, and technical needs. Design solutions that optimally utilize Adobe tools along with technical leads.
Contribute to digital marketing strategies based on industry best practices, creation of business models, financial forecast and KPIs. Break down marketing strategies into phased roadmaps according to priorities, technology prerequisites and dependencies. Align roadmap phases to executable use cases.
Apply data driven insights to fine tune marketing campaigns and solutions. Progress overall maturity and scale of digital marketing by creating and sharing knowledge, best practices, methodologies, and templates. Mentor junior team members and contribute to internal hospitality solution accelerators.
Conduct market research, validation, and lead marketing technologies selection.
Plan and execute complex technology projects (on-site and offshore).

Benefits

Health insurance with HSA and FSA options
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and Long-Term Disability coverage
401(k) with generous company match
Vacation time- Accrue 2.692 hours of paid vacation per week
Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2025, there is an additional 8 days of paid company closure).
Paid sick leave accrued as state and local laws require
Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.