Director, Adobe Alliance

DEPT®•New York, NY

5h•Remote

About The Position

As the Director, Partnerships, you will be responsible for organizing and growing DEPT’s strategic partnership with Adobe in the Americas. This role sits at the intersection of partnerships, GTM strategy, sales enablement, and delivery leadership. Your mission: turn the Adobe partnership into a measurable pipeline, revenue, and long‑term client value. You will act as the primary day‑to‑day relationship owner with Adobe, while orchestrating internal teams across commercial, craft, marketing, and leadership to execute a cohesive alliance strategy. Adobe is a cornerstone of DEPT’s growth strategy. This role is highly visible, highly collaborative, and directly tied to revenue and market differentiation. You’ll have the opportunity to shape how DEPT shows up in the Adobe ecosystem—and how the ecosystem shows up for our clients.

Requirements

5–8+ years of experience in partnerships, alliances, business development, or platform strategy
Direct experience working with Adobe (agency, SI, or Adobe‑side experience strongly preferred)
Strong understanding of Adobe Experience Cloud and adjacent marketing technology ecosystems
Proven ability to influence without authority across sales, delivery, and leadership teams
Commercially minded with comfort in pipeline, forecasting, and revenue conversations
Excellent communication and executive‑level relationship skills

Nice To Haves

Experience in a global agency or consulting environment
Familiarity with enterprise marketing, commerce, and digital transformation buyers
Experience building GTM motions for mid‑market and enterprise accounts
Exposure to AI‑driven personalization, content, or experimentation use cases

Responsibilities

Own the end‑to‑end Adobe alliance strategy for DEPT® Americas
Build and maintain strong relationships with Adobe partner managers, sales leaders, solution consultants, and executives
Maintain partnership momentum through structured weekly reporting and consistent follow-ups
Drive joint business planning (JBP), quarterly business reviews (QBRs), and annual planning with Adobe
Ensure DEPT® meets and exceeds Adobe partner program requirements, certifications, and performance targets
Execute GTM motions with Adobe across key solutions (e.g. AEM, Commerce, Personalization, Analytics, Workfront, Firefly/AI)
Partner with sales and client teams to identify, influence, and accelerate pipeline and in‑flight opportunities
Support deal strategy, account planning, and co‑sell motions with Adobe field teams.
Track and report on pipeline, revenue influence, and ROI tied to the Adobe partnership
Enable DEPT® commercial and delivery teams with Adobe positioning, value propositions, and use‑case narratives.
Coordinate with craft leads to align Adobe capabilities with DEPT® solutions and offerings.
Act as the internal Adobe subject‑matter connector—ensuring teams know how, when, and why to engage the partner.
Collaborate with marketing to execute joint campaigns, events, content, and executive programs with Adobe.
Represent DEPT® in Adobe ecosystem initiatives, partner councils, and industry events.
Help position DEPT® as a top‑tier Adobe partner through case studies, success stories, and innovation showcases.