Associate Director - Adobe Target
About The Position
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for todayâs complex challenges and tomorrowâs opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We are seeking an experienced Adobe Target experimentation professional to support the establishment and operation of an enterprise experimentation Center of Excellence (COE). This role will act as a platform owner and internal consultant, enabling ecommerce and digital teams to independently design, launch, and scale experimentation and personalization programs while operating within clear governance, quality, and measurement standards. This role will provide the frameworks, guardrails, consulting, and enablement required to scale Adobe Target across teams.
Requirements
- 5â8+ years of experience in digital optimization, experimentation, or personalization
- Deep hands-on experience with Adobe Target (Standard and/or Premium)
- Strong understanding of: A/B and multivariate testing Experiment design and statistical concepts Personalization strategies and segmentation
- Experience working in a federated or COE experimentation model
- Ability to consult, influence, and enable cross-functional teams
- Strong communication skills with both technical and non-technical stakeholders
Nice To Haves
- Adobe Target certification(s)
- Agency experience with client facing skills required
- 5+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements
- Ability to learn new technologies at high level to identify use opportunities
- Previous work with CDPs, marketing automation, and omni-channel campaign management platforms
- Familiarity with experimentation program maturity models
- Experience with AI-driven optimization and personalization at scale
Responsibilities
- Help define and maintain the Adobe Target operating model, governance framework, and standards
- Establish best practices for activity setup, audiences, offers, workspaces, and permissions
- Define and enforce QA, launch readiness, and risk management processes
- Act as a point of escalation for complex or high-risk experiments
- Manage multiple teams within an organization in Target adoption and maturity assessment
- Partner with ecommerce and digital teams to provide consultation on: KPI selection and success metrics Experiment feasibility and prioritization
- Support teams across the full experimentation lifecycle: design, build, QA, launch, and readout
- Host office hours and intake sessions to guide teams toward self-sufficiency
- Ensure experiments meet statistical rigor and measurement standards
- Review test results and guide teams on decision-making and next steps
- Conduct regular audits of live and completed activities to ensure quality and consistency
- Partner with analytics teams to align Adobe Target activities with measurement frameworks and business KPIs
- Support test readouts, learnings documentation, and experimentation reporting
- Monitor experimentation program health (velocity, win rate, impact, adoption)
- Identify opportunities to optimize processes, tooling, and usage over time
- Develop and deliver role-based Adobe Target training (beginner to advanced)
- Create self-service documentation, playbooks, and best-practice guides
- Support onboarding of new teams into Adobe Target
- Drive adoption through education, socialization, and experimentation showcases
- Support adoption of Adobe Target Premium capabilities, including: Auto-Target and Auto-Allocate Experience Targeting and personalization strategies AI-driven optimization use cases
- Provide guidance on scaling personalization responsibly and effectively
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
