Director, Ad Platform & Inventory Management

MediaCo Holding Inc • Irving, TX

1d

About The Position

The Director, Ad Platform & Inventory Management will own the digital inventory foundation and ensure seamless connectivity across ad tech systems, partners, and business workflows.

Reporting to the VP Business Operations, this role will serve as the operational bridge between Ad Tech, Distribution, Ad Ops, Sales, and BI, ensuring inventory availability, data integrity, and platform integrations are optimized for revenue growth and operational efficiency.

This role will lead cross-functional coordination with partners and key stakeholders for new ad tech and programmatic integrations (SSPs, DSPs, ad servers, SSAI/CSAI, DAI, etc.), working closely with the technical Ad Tech lead for implementation while managing communication, timelines, and business alignment.

Requirements

• 8–10+ years in digital ad operations, ad tech, or platform operations (preferably in CTV or cross-screen environments).
• Deep understanding of the programmatic ecosystem (SSP/DSP, PG/PMP, header bidding, oRTB, SSAI).
• Strong grasp of ad server logic (FreeWheel, GAM, Publica, Triton) and data flow across ad tech stacks.
• Excellent cross-functional communication, able to translate between business, sales, and technical teams.
• Proven experience leading complex integrations or operational transformation projects.
• Strong project management skills.
• Data and analytical skills a must.

Responsibilities

• Own digital inventory mapping, network gardening, metadata management, and classification across CTV, video, audio, and display.
• Partner with BI to maintain accurate and dynamic inventory dashboards that support operations, sales and yield decisions.
• Identify and close gaps in available vs. monetized supply (inventory leakage, misaligned ad rules, metadata errors).
• Collaborate with Sales Ops to ensure packaging and pricing reflect accurate inventory availability.
• Serve as relationship partner for ad tech and programmatic integrations, including SSPs, ad servers, data partners, and delivery systems.
• Manage integration deliverables, roadmaps, and cross-team alignment, acting as the project manager and main liaison between internal technical leads (Ad Tech) and external vendors/platforms.
• Collaborate with Ad Tech and translate business requirements into functional specifications for technical implementation.
• Be the first line of defense for any digital partner integrations, ensuring data integrity and monetization readiness.
• Establish standard operating procedures for integration requests, system changes, and data validation.
• Partner with Ad Ops to ensure trafficking rules and workflows are aligned with platform configurations and monetization strategies.
• Coordinate with Finance and BI on data governance to maintain revenue traceability across systems.
• Identify automation opportunities to reduce manual effort in reconciliation, reporting, and tagging.
• Provide Account Management-style support for operational relationships with SSPs and monetization partners (FreeWheel, Publica, Google Ad Manager, Magnite, OpenX, TripleLift, etc.).
• Support commercial and technical escalations related to inventory delivery, discrepancies, or integration issues.
• Ensure alignment between programmatic configuration (deal ID management, targeting setup, etc.) and business goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 51-100 employees