Direct Response TV+ Billboard Strategist
About The Position
We’re High Scale—a future-focused, data-obsessed agency revolutionizing video advertising. Imagine Amazon’s customer obsession combined with SpaceX’s fearless innovation—that’s the DNA behind everything we do. Our team is scaling fast, producing thousands of high-impact social videos every week for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of studio space in DTLA and a proprietary approach to AI-driven performance, we are ready to dominate 2026. We need a Strategist who can turn the physical world into a performance funnel. Most agencies treat TV and Billboards as "prestige" media. We treat them as "arbitrage" media. As our Direct Response TV + Billboard Strategist, you will prove that a billboard on the 405 or a 30-second spot on Hulu can drive immediate, trackable revenue. You will work with our creative and data teams to engineer offline campaigns that don't just "build awareness"—they force action. You are the bridge between the screen on the wall and the phone in the hand.
Requirements
- 4–6 years of experience in growth marketing, with specific expertise in DRTV, CTV, or Programmatic OOH.
- You don't care about "Reach" or "Frequency." You care about "Visits" and "Sales."
- You look at a billboard and see a math problem. You calculate the font size needed for readability at 60mph and the contrast ratio needed for a QR code to scan at 20 feet.
- You are comfortable using attribution software and can explain "Incrementality" to a client who only understands "Last Click."
- You aren't afraid to negotiate. You will call a media vendor and haggle for a discount because you know their inventory is expiring.
- You thrive in a test-and-learn environment. You are willing to fail fast on a small budget to find the big win.
Responsibilities
- Engineer the "Offline Click"
- Tactical Media Buying & Planning
- Creative Adaptation for DR
- Measurement & Attribution
Benefits
- Competitive Compensation: $80,000 – $100,000/yr.
- High-Impact Work: Manage the expansion of high-growth brands into the physical world.
- Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
- Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
