Direct Response Marketing Copywriter

The Motley Fool

7d•$110,000 - $140,000

About The Position

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures. The Role How would you design and execute retention campaigns so compelling that hundreds of thousands of Motley Fool members choose to renew year after year—not out of habit, but because they're genuinely excited about what's next? How would you build messaging strategies that inspire members who've already taken the first step toward financial independence to keep going—to stay engaged, take action on recommendations, and build real wealth over time? The Motley Fool's Retention team is looking for a Direct Response Marketer who will help us scale this critical operation. Put simply: you'll develop and execute high-performing retention campaigns that keep our members engaged, active, and renewing. Here's the challenge: even people who've already committed to improving their financial future can lose momentum. Life gets busy. The market gets scary. Inaction creeps back in. Your job is to design messaging strategies that cut through all that noise and inspire our members to stay the course—to keep investing, keep learning, and keep taking steps toward financial independence. We're looking for someone who can flex between developing transformative new marketing concepts and relentlessly optimizing what's already working. Not every big idea will beat the control, but that's the game—and we're looking for someone who thrives on that challenge. We firmly believe that members who actively use our products will renew. So while much of your work will focus on driving renewals directly, you'll also develop marketing initiatives that inspire members to take action on our recommendations, engage with our premium content, and experience the value that makes renewal an easy decision.

Requirements

You're highly performance-focused: you love winning, you're motivated by results, and you're persistent about improving what's not working
You're data fluent: you can interpret performance signals, design tests, and use learnings to sharpen your next round of campaigns
You're naturally curious: you research and strategize around topics you previously knew little about, digging in to find the best marketing approaches rather than waiting for them to magically appear
You love financial markets: your job is to turn everyday news and investment insights into compelling marketing campaigns that inspire people to stay engaged and keep investing
You're an investor: you invest in individual stocks, follow the markets, and seek out information or solutions (like ones we offer at The Motley Fool) to validate your investing ideas
You're empathetic: to inspire someone to renew, you need to understand what they're experiencing, what they value, and what motivates them to keep going
You're comfortable with AI tools to accelerate and enhance your marketing execution
You proactively find opportunities rather than waiting for someone to point them out
You enjoy working as part of a team and collaborating with fellow marketers and cross-functional partners
Strong persuasive writing ability and direct response marketing instincts as evidenced by email campaigns, long-form sales letters, renewal/retention campaigns, or other direct response marketing work
Campaign execution experience with the ability to take marketing concepts from strategy through launch
Comfort with research and testing: The best retention strategies aren't guessed at—they're discovered through digging into member data, testing hypotheses, and continuously iterating based on what works

Responsibilities

Developing and executing multichannel retention campaigns (especially email) that drive renewals and member engagement
Creating strategic campaign concepts for renewals marketing; working cross-functionally with renewals, investing, and product teams on strategy and implementation
Owning the creative execution of campaigns, including writing both short-form (~300 words) and long-form (~5,000 words) direct response messaging to suit different audience segments and campaign needs
Partnering with team members on A/B tests to continuously improve campaign performance and beat existing controls
Generating fresh marketing concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from strategy through launch-ready execution
Proactively identifying opportunities throughout the member journey (emails, landing pages, in-product messaging, etc.) and taking action to improve renewal rates and member experience with compelling messaging
Analyzing customer data, performance metrics, and member feedback to tailor campaign strategies for optimal impact and response
Using performance learnings and feedback loops to refine current campaigns and inform future marketing strategies
Staying current on trends in financial publishing, direct response marketing, investor psychology, and market dynamics to continually improve retention strategies

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