Direct Marketing Specialist

San Manuel • Highland, CA

1d

About The Position

Under the direction of the Supervisor, Direct Marketing, the Direct Marketing Specialist is responsible for generating revenue via focusing on the high-level players that are in the Player Development and VIP segments using multiple channels including Direct Mail, Email, Application (App), and Short Message Service. Optimizes campaign effectiveness by tracking and analyzing direct marketing programs.
Performs research and analysis-finding opportunities to grow our database.

Requirements

• Associate’s Degree in Marketing or related field required.
• Minimum two (2) years’ experience managing complex variable mail data or campaigns required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Advanced knowledge in the full campaign lifecycle using email, app, SMS and direct mail.
• Intermediate experience and knowledge using Excel required.
• Intermediate knowledge of interactive communication platforms including, but not limited to, Facebook, email, SMS, and mobile applications.
• Must be able to work collaboratively and independently.
• Must have demonstrable oral and written communication skills.
• Must be assertive, detail oriented and have strong organizational skills.
• Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).
• Must be able to translate business goals and outcomes and create actionable, measurable plans.
• Must have a strong passion for innovation, best-in-class standards, and continual learning and development.

Nice To Haves

• Knowledge of segmentation, CRM tools, and list purchasing a plus.
• Knowledge of web metrics and analytics programs a plus.

Responsibilities

• Plans, develops and executes direct marketing campaigns via email, direct mail and digital marketing channels for the high-level players that are in the Player Development and VIP segments in an efficient and effective manner to generate a positive return on investment and to enhance member loyalty.
• Performs copy-editing and proofreading.
• Manages the relationship between Database Marketing and Promotions, VIP and Player Development in respect to special events and promotions that target the casino’s high-level guests.
• Works hand in hand with external vendors and the Production Department to execute direct mail programs.
• Provides management with consistent database activity status reports on Player Development and VIP campaign performance.
• Leads Player Development and VIP marketing campaigns and ensures effectiveness by reviewing and analyzing data and developing metrics.
• Is responsible for growing and engaging the high-end database by focusing on member loyalty and acquisition and collaborating with other departments to ensure data integrity.
• Supports data segmentation and producing matrices for direct marketing campaigns to be used for email, direct mail and digital marketing.
• Performs other duties as assigned to support the efficient operation of the department.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree