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We are seeking a highly analytical and results-driven marketer to lead our direct mail acquisition efforts. This role is ideal for someone who is passionate about leveraging data to optimize performance, running A/B tests to drive insights, and effectively communicating findings to cross-functional teams. The ideal candidate is also an experienced project manager who can seamlessly execute large-scale campaigns while continuously improving targeting and efficiency. This individual will develop a deep understanding of the customer experience and will be responsible for improving conversion and engagement throughout the acquisition process and the lifecycle of the customer. Through analytics, problem-solving, and cross-functional collaboration, this person will identify areas for improvement and will drive initiatives to realize those improvements. This is a high impact position with the ability to directly drive new customers. Significant opportunity for growth for a results-driven individual.