Direct Marketing Internship

AAA Life Insurance Company•Livonia, MI

1d•Hybrid

About The Position

Responsibilities Projects/Responsibilities: Collaboratively engaging with multiple areas of the organization to improve the back end processing of direct mail campaigns Contribute to weekly knowledge base meetings and other direct mail meetings Improve operational efficiencies through processes and automation Create direct mail dashboards Assist in analyzing direct mail data and identifying opportunities for improvement Assist in campaign tracking Compile and analyze marketing data to identify areas for improvement Research new partners, new marketing tactics, trends and/or opportunities for growth Research competitors’ marketing strategies to identify new opportunities or garner insights to improve campaign performance Identify opportunities for integrated marketing campaigns between direct mail and digital Proactively seek out new opportunities to increase sales, reduce costs, and improve internal processes. Develop automated, easy to understand reports and ad hoc analyses that effectively answer questions, identify patterns and highlight opportunities for improvement or action. Assist in validation of technical deliverables for completeness, accuracy and quality. Proactively work with all roles on the project team to provide support as needed to ensure overall quality and success of initiatives Assist in validation of technical deliverables for completeness, accuracy and quality. Qualifications Minimum Qualifications: Currently pursuing a bachelor’s or master’s degree in a related field such as Marketing, Advertising, Marketing Analytics, or similar field of study, minimum GPA of 3.2. Excellent written and verbal communication skills. Strong organizational, problem-solving, and analytical skills. Versatility, flexibility, and willingness to adapt to changing priorities. Ability to exercise independent judgment and demonstrate leadership skills. Proficiency in Microsoft PowerPoint, Word, and Excel. Proven ability to manage multiple projects and meet deadlines. Strong interpersonal skills for effective collaboration and stakeholder engagement. While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. PM21 #LI-Hybrid

Requirements

Currently pursuing a bachelor’s or master’s degree in a related field such as Marketing, Advertising, Marketing Analytics, or similar field of study, minimum GPA of 3.2.
Excellent written and verbal communication skills.
Strong organizational, problem-solving, and analytical skills.
Versatility, flexibility, and willingness to adapt to changing priorities.
Ability to exercise independent judgment and demonstrate leadership skills.
Proficiency in Microsoft PowerPoint, Word, and Excel.
Proven ability to manage multiple projects and meet deadlines.
Strong interpersonal skills for effective collaboration and stakeholder engagement.
While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate.
Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.
Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

Responsibilities

Collaboratively engaging with multiple areas of the organization to improve the back end processing of direct mail campaigns
Contribute to weekly knowledge base meetings and other direct mail meetings
Improve operational efficiencies through processes and automation
Create direct mail dashboards
Assist in analyzing direct mail data and identifying opportunities for improvement
Assist in campaign tracking
Compile and analyze marketing data to identify areas for improvement
Research new partners, new marketing tactics, trends and/or opportunities for growth
Research competitors’ marketing strategies to identify new opportunities or garner insights to improve campaign performance
Identify opportunities for integrated marketing campaigns between direct mail and digital
Proactively seek out new opportunities to increase sales, reduce costs, and improve internal processes.
Develop automated, easy to understand reports and ad hoc analyses that effectively answer questions, identify patterns and highlight opportunities for improvement or action.
Assist in validation of technical deliverables for completeness, accuracy and quality.
Proactively work with all roles on the project team to provide support as needed to ensure overall quality and success of initiatives
Assist in validation of technical deliverables for completeness, accuracy and quality.