Dir, Unwired and DR National Sales

Scripps • New York City, NY

2d • $170,000 - $190,000 • Hybrid

About The Position

Are you ready to lead the future of direct response advertising on a national scale? The E.W. Scripps Company is seeking a dynamic Director of Unwired and Direct Response National Sales to lead and grow the Scripps Direct Response footprint on a national level by working with national agencies and advertisers who are focused on driving immediate action from spot advertising. You'll identify opportunities to leverage the Scripps ecosystem through unwired campaigns while building the next generation of our direct response offerings.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 10+ years of experience in related field preferred
• Prior managerial experience preferred
• Proficient in sales, calling on national accounts and agencies.
• Strong understanding of television and national advertising trends
• Expert knowledge of all facets of television sales and marketing
• Able to effectively manage all aspects of sales pipeline
• Strong negotiation skills
• Excellent leadership skills and experience managing national sales relationships to achieve and exceed revenue goals
• Strong interpersonal, communication and presentation skills and ability to promote and sell concepts to agencies and customers
• Excellent organizational skills and analytical skills, including proficiency in Microsoft Office applications
• Proficient in face-to-face sales, calling on national accounts and agencies
• Must have existing relationships with national advertisers and their agencies

Nice To Haves

• Political sales expertise a plus

Responsibilities

• Manage a national Direct Response & Unwired team including account executives and sales assistants.
• Develop a go-to market unwired sales strategy as new Scripps product offering.
• Work with national Direct Response agencies and advertisers to respond to their availability & rate requests, keep them informed of Scripps’ station and network offerings.
• Work with DR & Unwired account executives to ensure campaigns are optimized to enhance performance metrics.
• Develop Direct Response+CTV go to market strategy to increase overall share of DR business, by leveraging DR category to maximize Scripps revenue through the CTV category.
• Translate cross functional insights into media recommendations that boost campaign effectiveness.
• Develop strong and mutually valuable relationships with key national agencies and advertisers.
• Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals.
• Work alongside sales product leadership to roll out revenue-generating products, platforms, data, and services through national sales channels to achieve sales goals and objectives.
• Collaborate with national sales leaders and partners’ product and strategy teams to ensure client satisfaction, identify opportunities, and provide platform feedback valuable to industry growth.
• Meet with key agencies, clients and advertisers as well as attend industry events and conferences.
• Perform other duties as assigned.

Benefits

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
• More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees