Dir, Research and Consumer Insights - Local Media

The E.W. Scripps Company • Atlanta, GA

60d • Hybrid

About The Position

The E.W. Scripps Company is seeking a Director, Research and Consumer Insights to support our local media stations. This position will be responsible for leading research initiatives that drive revenue growth through actionable consumer insights, market intelligence, and competitive analysis with tailored research and reporting aligned to organizational priorities. Scripps offers a hybrid work option for this position

Requirements

• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 8+ years of experience in related field required, Local TV research preferred
• Prior managerial experience required
• Proven leadership experience managing research teams and cross‑functional initiatives, including remote/hybrid team management.
• Deep expertise with television measurement platforms, digital analytics tools, and data visualization best practices.
• Strong ability to synthesize complex data into strategic, executive‑level insights and presentations.
• Exceptional verbal and written communication skills; experienced presenting to senior leadership and aligning multiple business units.
• Solid business acumen with the ability to identify, prioritize and quantify revenue growth opportunities.
• Proficiency in data visualization tools and Microsoft Office Suite.
• Demonstrated track record building and maintaining productive relationships with internal stakeholders and external vendors/partners.
• Strong project management skills with a history of delivering on deadlines in fast‑paced environments.

Nice To Haves

• Media industry experience preferred; familiarity with broadcast, digital and streaming platforms a plus.

Responsibilities

• Lead the development and delivery of research initiatives to showcase consumer behavior, market trends, and competitive positioning.
• Partner with senior leaders, news directors, GMs, ad sales, and cross‑functional teams to define business objectives, prioritize research needs, and set & elevate success metrics.
• Convert complex findings into concise, actionable narratives, recommendations and research stories for executive audiences and sales/content teams.
• Analyze performance data across TV, digital and streaming (ratings, engagement, ad/unit performance, CPMs, conversion and audience segments) to surface revenue opportunities, competitive insights, and content adjustments.
• Serve on the Research leadership team: set direction, mentor research managers and analysts, and drive a high‑performance culture.
• Build, maintain and manage relationships with internal stakeholders, external vendors, measurement companies, and data providers to ensure robust capabilities and consistent measurement.
• Monitor emerging media, technology and cultural trends and surface implications for broadcast, digital and streaming businesses.
• Track program performance, measure ROI, and refine research approaches based on outcomes to guide ad sales and content decisions.
• Provide direct support to the VP/department head by advising on research priorities, preparing executive briefings and presentations, managing high‑priority projects and stakeholder communications, and representing the VP to ensure alignment and timely delivery.
• Build strong partner relationship with vendors and measurement companies.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 1,001-5,000 employees