Dir, Product Marketing

Adobe•San Francisco, CA

11d

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Adobe empowers with tools to bring ideas to life, crafting engaging content for all devices. We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in encouraging leaders throughout the organization. If you’re passionate about leading from where you sit, join us. The Challenge Lead the global Go-to-Market strategy for Adobe Experience Manager, Sites for top customers. Lead a team of product marketers to develop innovative GTM programs encompassing bookings, pipeline, and retention.

Requirements

Knowledge and expertise in CMS, DAM, headless and omnichannel content, PaaS, Integration, Application Development, or AI/ML technology.
Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer.
Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results.
Large brand GTM, messaging, and sales enablement experience.
Demonstrated experience taking complex solutions and messages to market.
Successful experience with retention marketing / driving active use after the sale.

Responsibilities

Lead GTM strategy and business outcomes for a segment or solution in Adobe Experience Manager, reporting to senior executives.
Lead and nurture a team of outstanding product marketers, developing team members to support the organization's overall mission.
Be the mentor across org and participate in tasks for new talent, employee engagement, and career development.
Develop customer-facing materials that support go-to-market strategy, sales enablement, and thought leadership to enable success with global enterprise customers.
Develop accurate, relevant, and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
Develop and implement GTM programs that support growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration, and penetration.
Spearhead technology thought leadership efforts in partnership with internal marketing, PR, social, and field teams to attract consideration from creative, marketing, CIO, and practitioner audiences.
Partner with product management teams to impact the product roadmap.
Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
Participate as one of the business unit decision makers in the deal approval process, facilitating approval or addressing blocking issues based on stated financial and business guidelines.
Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.