Dir Marketing - US Marketing Generic Injectables: On Market Portfolio

B. Braun Group•Bethlehem, PA

63d•$200,000 - $235,000

About The Position

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®. Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.bbraunusa.com Position Summary: Responsibilities: Essential Duties Responsible for the entire US Generic Injectables on market portfolio Lead portfolio marketing team and create strategies to growth the overall business Lead all marketing activities and conference strategies for on market product Engage with key customer and work with sales force to growth key products Lead on market strategies for new product launches Collaborate with portfolio and global teams to provide insights for pipeline development Collaborate with sales training to train sales teams Develop strategic programs for the company's key outpatient markets (e.g., ASC,Home Infusion, Oncology, etc.) and collaborate with strategic distribution partners to meet their needs. Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for assigned categories or divisions. Ensure the attainment of organization goals of market share, profit, price, and revenue Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives. Oversee the development of strategic and tactical business plans, budgets, forecasts, metrics, and measures key performance indicators to monitor and evaluate results. Responsible for ensuring effective cross-functional collaboration in all business areas. Understand healthcare industry trends, competition, health economics, and customer insights. Direct trade show activities to manage booth activities in coordination with the trade show and conventionsteam. Prepare monthly report to monitor the success of marketing plans, sales and other key projects. The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time. General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

Requirements

Requires breadth of professional field and industry knowledge.
Ability to integrate critical information and champion advanced strategies/concepts through the organization.
Drives development of advanced technologies, principles and processes.
Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees.
Responsible for cost, method, and employee results.
Judgement is required in resolving complex problems based on experience.
Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations.
May consult with senior management.
Bachelor's degree required, Master's degree preferred.
10-15 years related experience, plus a minimum of 5 years management experience required.
Occasional business travel required
Valid driver's license and passport
Secrecy and invention agreement and non-compete agreement
You must fully comply with the requirements of the Healthcare Customers in your region, including any necessary proof of any vaccination. As such, all individuals in this position assigned to a Healthcare Customer with a COVID-19, Influenza, Hepatitis B Virus, or other vaccination requirement must be fully vaccinated and/or immunized in accordance with the Healthcare Customers' requirements.

Responsibilities

Responsible for the entire US Generic Injectables on market portfolio
Lead portfolio marketing team and create strategies to growth the overall business
Lead all marketing activities and conference strategies for on market product
Engage with key customer and work with sales force to growth key products
Lead on market strategies for new product launches
Collaborate with portfolio and global teams to provide insights for pipeline development
Collaborate with sales training to train sales teams
Develop strategic programs for the company's key outpatient markets (e.g., ASC,Home Infusion, Oncology, etc.) and collaborate with strategic distribution partners to meet their needs.
Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for assigned categories or divisions.
Ensure the attainment of organization goals of market share, profit, price, and revenue
Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives.
Oversee the development of strategic and tactical business plans, budgets, forecasts, metrics, and measures key performance indicators to monitor and evaluate results.
Responsible for ensuring effective cross-functional collaboration in all business areas.
Understand healthcare industry trends, competition, health economics, and customer insights.
Direct trade show activities to manage booth activities in coordination with the trade show and conventionsteam.
Prepare monthly report to monitor the success of marketing plans, sales and other key projects.