Digital/ Web Strategy Lead

VANGUARD CHARITABLE ENDOWMENT PROGRAM•Malvern, PA

10d

About The Position

THE DIGITAL STRATEGY LEAD SHAPES AND ADVANCES THE ORGANIZATION’S VISION FOR IMPACTFUL, MISSION-DRIVEN DIGITAL EXPERIENCES AND DIRECTLY DRIVES MARKETING’S GROWTH GOALS. THE CANDIDATE WILL LEAD A DIGITAL DISCIPLINE WITH A FOCUS ON THE PUBLIC WEB EXPERIENCE, ITS CONTENT, TOOLS, UNDERLYING PLATFORM, INCLUSIVE, AND ENGAGING INTERACTIONS FOR DONORS, FOUNDATIONS AND THE BROADER PROSPECT COMMUNITY. WHILE WEB EXPERIENCE IS A PRIME FOCUS, OTHER PARTS OF THE DIGITAL ECOSYSTEM ARE ALSO IN SCOPE AS OVERSIGHT. AS A CONNECTOR YOU WILL BE RESPONSIBLE FOR CONSULTATION AND ALIGNMENT BETWEEN DIGITAL STRATEGY, CUSTOMER EXPERIENCE TEAMS AND THE PRODUCT MANAGER OF DIGITAL EXPERIENCE.

Requirements

8+ YEARS IN WEB STRATEGY, WEB PRODUCT MANAGEMENT, OR DIGITAL MARKETING LEADERSHIP ROLES. VISION-DRIVEN LEADERSHIP STYLE WITH VISIONING THAT TRANSLATES TO ORGANIZATIONAL GOALS.
EXPERIENCED IN STRATEGY SETTING AND DELIVERING ROADMAPS THAT YIELD BUY-IN ACROSS THE BUSINESS.
PROVEN SUCCESS MANAGING LARGE-SCALE WEB ECOSYSTEMS (MARTECH STACK) AND DIGITAL TRANSFORMATION INITIATIVES FOR MISSION-DRIVEN OR FINANCIAL SERVICES-BASED ORGANIZATIONS.
DEMONSTRATED EXPERIENCE BUILDING AND LEADING TEAMS ACROSS WEB, SEARCH, MARKETING AUTOMATION AND PAID MEDIA.
STRONG UNDERSTANDING OF WEB PLATFORMS (CMS, ANALYTICS, PERSONALIZATION, SEO, AND ON-SITE SEARCH).
TRACK RECORD OF DELIVERING MEASURABLE OUTCOMES IN ENGAGEMENT, USABILITY, AND OPERATIONAL EFFICIENCY.
FAMILIARITY OR CERTIFICATIONS WITHIN AGILE SAFE DISCIPLINES (WRITING EPICS, FEATURES, STORIES) WITH THE ABILITY TO ADJUST TO OTHER METHODOLOGIES E.G. SWAT/PIZZA TEAMS.
HIGHLY SKILLED IN COMMUNICATIONS AND STORYTELLING (SIMPLIFYING COMPLEXITY) WITH THE ABILITY TO INFLUENCE WITHOUT AUTHORITY.
SOUND COLLABORATION SKILLS TO BRING EXECUTIVES, PEERS AND TEAMS THROUGH THE VISION-TO-EXECUTION JOURNEY AND EDUCATING THE ORGANIZATION IN HOW EXCELLENCE APPEARS AS A DIGITAL PRACTICE.
BUILDS FRAMEWORKS THAT BALANCE CREATIVITY, SPEED, COMPLIANCE, AND STEWARDSHIP OF RESOURCES – DELIVERING AGAINST GOVERNANCE GOALS.
STAYS AHEAD OF EMERGING WEB TRENDS, PLATFORMS, AND APPLICATIONS RELEVANT TO THE NON-PROFIT SECTOR.

Nice To Haves

PREFERABLY IN FINANCIAL SERVICES, WEALTH MANAGEMENT, NON-PROFIT OR SOCIAL IMPACT SECTOR.

Responsibilities

LEAD THE VISION AND ROADMAP FOR THE WEB PRESENCE, FOCUSING ON STORYTELLING, ENGAGEMENT, AND CLEAR CALLS TO ACTION FOR SIGN-UPS, CONTRIBUTIONS AND DIGITAL SELF-SERVICE.
INFLUENCE WEB UX STRATEGY, RESEARCH, AND DESIGN STANDARDS, PRIORITIZING ACCESSIBILITY AND SIMPLICITY FOR ALL AUDIENCES.
ADVANCE WEB CONTENT, SEO, AND FINDABILITY PRACTICES TO MAXIMIZE REACH, TRANSPARENCY, AND RELEVANCE FOR SUPPORTERS AND STAKEHOLDERS.
CHAMPION THE USE OF ANALYTICS, PERSONALIZATION, AND EMERGING WEB TECHNOLOGIES (PARTICULARLY CMS BUT INCLUSIVE OF MARTECH STACK) TO ENHANCE ENGAGEMENT, EFFICIENCY, AND MISSION DELIVERY.
PARTNER WITH MARKETING COLLEAGUES, IT, CLIENT SERVICES, PRODUCT AND CUSTOMER EXPERIENCE TEAMS TO INTEGRATE SHARED DIGITAL INSIGHTS AND BEST PRACTICES.
LEAD STRATEGY AND ORGANIZE RESOURCES TO EFFECTIVELY COLLABORATE WITH A CROSS-FUNCTIONAL TEAM OF WEB PRODUCT OWNERS, DESIGNERS, CONTENT STRATEGISTS, AND PLATFORM LEADS.
DEFINE AND TRACK DIGITAL GROWTH GOALS IN PARTNERSHIP WITH CUSTOMER AND DIGITAL EXPERIENCE TEAMS. ACCOUNTABLE FOR THE SUCCESS OF THOSE GOALS AS IT RELATES TO MARKETING OBJECTIVES.
OVERSEE THE DIGITAL ECOSYSTEM INCLUSIVE OF MARKETING AUTOMATION, SEARCH, DEMAND GENERATION (ATTRIBUTION FOCUSED), PAID AND SOCIAL.
GOVERN AND EVOLVE WEB ASSETS TO ENSURE ALIGNMENT WITH THE ORGANIZATION’S MISSION, BRAND, AND IMPACT OBJECTIVES.
SERVE AS A TRUSTED ADVISOR TO SENIOR LEADERSHIP ON WEB STRATEGY, PERFORMANCE, AND DIGITAL INNOVATION IN SUPPORT OF THE MISSION.