Digital Strategy & Experience Intern

goodr•Los Angeles, CA

17d•$20 - $20•Hybrid

About The Position

Ever wonder how a pair of sunglasses gets made… or how a wild idea like pink furry frames becomes actual reality? Maybe you’re curious how in the world a company lets a flamingo named Carl run the place. Well, look no further! goodr is calling all flaminglets — yes, that’s a baby flamingo — for our 2026 Summer Internship Program! At goodr, we show up unabashedly ourselves, own our sht, and get things done. And we want our interns to do the same. Join us for a 10-week adventure from June 15th, 2026 - August 21st, 2026. Did someone say bragging rights? OH YES WE DID. This full-time, paid internship gives you real-world experience, flamingo-level fun, and skills you can take into any future career. Do you live online? Can you spend hours optimizing a website or dreaming up ways to make digital content pop? As the Digital Strategy & Experience Intern, you’ll dig through customer journeys, sniff out UX issues, test hypotheses, and uncover insights that make our digital channels stronger. You’ll support big initiatives from SEO x AI strategy to loyalty program upgrades and help translate research into pilots, prototypes, and improvements across the site. If solving digital puzzles while working with a fun, fast-moving brand sounds like your perfect internship vibe, we’re ready for you.

Requirements

Available to work full-time: 40 hours per week, Monday-Friday, 9am-5pm
Committed to the full 10-week internship: June 15, 2026 - August 21, 2026
Able to work onsite at our Inglewood, CA office
Must reside in Los Angeles or the surrounding area for the duration of the internship
Fully onsite for the first 30 days to help us get to know you in person
After the first 30 days, onsite every Tuesday and Thursday
No college degree or prior experience needed—just a passion for learning and jumping into the flamingo-filled chaos of goodr

Nice To Haves

Has a growth mindset
Is a strong communicator who asks a lot of questions and is a fast learner
Interested in digital marketing, e-commerce, and analytics
Has basic understanding of Shopify
Curious about SEO, AI, loyalty programs, and online consumer behavior
Familiarity with website management tools, Klaviyo, or other digital marketing platforms is a PLUS
Comfortable working with Excel or Google Sheets for data analysis
Major brownie points if you have AI experience
Expert researcher who is consumer obsessed
Experience or interest in analytics tools will be helpful
Ability to think strategically and analytically while maintaining attention to detail
Able to work collaboratively across teams and independently on projects
Enjoys giving and receiving feedback
Thrives in a fast-paced, dynamic company environment
Creative, organized, and detail-oriented
Doesn't give up in the face of a challenge
Thinks Fun is being great (not just partying)
Is proactive and an independent problem solver! (Can you google a question?)

Responsibilities

Gain hands-on experience in digital marketing and e-commerce while learning how a fast-paced sports eyewear company operates day-to-day
Support key digital strategy initiatives (SKU diversification, SEO & AI readiness, loyalty improvements, influencer/athlete integration) through research, analysis, and concepting
Conduct UX testing and light user research to identify experience gaps, validate ideas, and inform site and content optimizations
Analyze customer behavior, funnels, and KPIs to surface insights, opportunities, and experiment recommendations
Help build and refine digital dashboards and reporting frameworks that operationalize insights across teams
Collaborate with the Experience Research Lead and cross-functional partners to turn insights into actionable tests, pilots, and digital innovations
This role is in the Ecommerce team and will report directly to the Director of Ecommerce
Perform other related duties as assigned

Benefits

A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Mentorship from knowledgeable individuals in your potential field of choice
A chance to develop professional skills applicable to any career path
Hands-on work with passionate, talented team members
Trainings and discussions geared toward advancing your knowledge of company standards and systems
Relationships that transcend the duration of the internship
Real-life work experience and work samples to share with future employers
Pay Rate: $20/ hour
Sunglasses. Obviously.