Corporates Digital Strategy & Experience, Manager

Thomson Reuters•Frisco, TX

10d•Hybrid

About The Position

Digital Strategy & Experience Manager Are you passionate about the chance to bring your experience to a world-class company that is market-leading or both content and technology? If yes, we’re looking for you. About the Role In this opportunity as a Digital Strategy & Experience Manager, you will Strategy and planning Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning. Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to Corporate leadership and cross‑functional stakeholders. Funnel ownership and optimization Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion, and time‑to‑value. Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to progress prospects/customers through the funnel; reduce friction and abandonment. Sales alignment and GTM operations Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead/account scoring. Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales. Personalization, data, and measurement Advance first‑party data strategy and consent management; use analytics/CDP to drive segmentation and real-time personalization across web and in-app experiences. Build performance scorecards (traffic quality, trial starts/activations, free‑to‑paid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers. Pricing, packaging, and offers Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models. Governance and ways of working Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners. Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR/CCPA/CPRA), and support TR risk and compliance processes. Key performance indicators (examples) Digital‑sourced and assisted revenue/pipeline for transactional products Trial start, activation, and free-to-paid conversion rates; time‑to‑value Checkout completion rate, AOV, and refund/chargeback rates Adoption of key features; renewal rate; save/cancel recovery rate; NRR/GRR Volume/quality of PQLs and sales‑assist conversions; speed‑to‑lead and SLA adherence CAC and payback for digital channels; experiment velocity and win rate Site/in‑app performance and accessibility About You You’re a fit for the role of Digital Strategy & Experience Manager if your background includes: 6–9 years in SaaS/B2B digital growth, ecommerce/digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue. Hands‑on expertise with: Web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel, Optimizely/VWO). Marketing automation and CRM (e.g., Marketo/HubSpot, Salesforce) CDP/personalization and audience management (e.g., Segment, reverse ETL). Self‑serve commerce flows (pricing pages, trials, checkout, billing/entitlements). Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting. Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders. Comfortable operating as a high‑accountability individual contributor; leads through collaboration, clarity, and data. Nice to have: experience in information services, legal/tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces). Education BA/BS in marketing, business, analytics, or related field required; MBA preferred.

Requirements

6–9 years in SaaS/B2B digital growth, ecommerce/digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue.
Hands‑on expertise with: Web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel, Optimizely/VWO).
Marketing automation and CRM (e.g., Marketo/HubSpot, Salesforce)
CDP/personalization and audience management (e.g., Segment, reverse ETL).
Self‑serve commerce flows (pricing pages, trials, checkout, billing/entitlements).
Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting.
Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders.
Comfortable operating as a high‑accountability individual contributor; leads through collaboration, clarity, and data.
BA/BS in marketing, business, analytics, or related field required

Nice To Haves

experience in information services, legal/tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces).
MBA preferred.

Responsibilities

Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning.
Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to Corporate leadership and cross‑functional stakeholders.
Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion, and time‑to‑value.
Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to progress prospects/customers through the funnel; reduce friction and abandonment.
Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead/account scoring.
Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales.
Advance first‑party data strategy and consent management; use analytics/CDP to drive segmentation and real-time personalization across web and in-app experiences.
Build performance scorecards (traffic quality, trial starts/activations, free‑to‑paid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers.
Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models.
Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners.
Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR/CCPA/CPRA), and support TR risk and compliance processes.

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.
optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

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