Digital Strategy Analyst, Retail

Adobe • San Jose, CA

2d

About The Position

The challenge The Digital Strategy Group (DSG) works with C-level leadership at Adobe’s enterprise customers to craft strategies for customer-experience transformation and digital innovation. In this role, you will have the opportunity to advise senior leaders at leading retailers. Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to Adobe by publishing thought leadership and aligning the ecosystem on an overall industry go-to-market strategy. What you’ll do As a Digital Strategy Analyst, you will partner with executives from Adobe’s largest and most strategic retail customers and Adobe sales leadership to align on a vision for how Adobe’s technology can modernize the customer journey (across acquisition, onboarding, servicing, cross-sell, etc.) while improving operational efficiency, scale, and compliance. You will play a key role in leading cross-functional workstreams in support of strategic Adobe sales pursuits across leading retail organizations! In close collaboration with a cross-functional team of experts from consulting, retail, and technology backgrounds, the role contributes to rigorous analyses, insight development, and delivery of executive-level recommendations. Contributions will include: Supporting customers in identifying and prioritizing GenAI and agentic use cases—such as personalized content generation, intelligent next-best-action orchestration, AI-assisted service workflows, and automated, brand-safe content operations Contributing to business cases and value models that quantify the impact of AI-driven productivity, faster time-to-market, improved conversion, and reduced operational cost. Developing executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model. Collaborating with Sales, Marketing, Product, and Professional Services to define Adobe’s perspective on impactful industry experiences by working with deep subject matter specialists, informing product strategy, and authoring thought leadership assets to drive demand generation and field enablement. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call [phone]. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .

Requirements

• 2-3 years of management/technology consulting, industry (retail), or digital agency experience, preferably in digital strategy
• Interest in business strategy, technology, or experience design through work/internship experience, coursework, or extracurricular activities
• Foundational understanding of Generative and Agentic AI concepts, including large language models, AI-assisted content generation, and intelligent automation, and how these capabilities apply to marketing, servicing, and operations
• Ability to translate emerging AI capabilities into business use cases, experience improvements, and operational efficiencies rather than purely technical features
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Bachelor’s degree with outstanding record of academic achievement
• Strong interpersonal skills with ability to work effectively with people at all levels
• Ability to communicate complex ideas effectively verbally and in writing
• High degree of intellectual curiosity and ability to absorb concepts quickly
• Willingness to travel up to 20% (actual amount may be less)

Responsibilities

• Supporting customers in identifying and prioritizing GenAI and agentic use cases—such as personalized content generation, intelligent next-best-action orchestration, AI-assisted service workflows, and automated, brand-safe content operations
• Contributing to business cases and value models that quantify the impact of AI-driven productivity, faster time-to-market, improved conversion, and reduced operational cost.
• Developing executive narratives and roadmaps that integrate data platforms, content supply chains, and AI orchestration into a cohesive, scalable operating model.
• Collaborating with Sales, Marketing, Product, and Professional Services to define Adobe’s perspective on impactful industry experiences by working with deep subject matter specialists, informing product strategy, and authoring thought leadership assets to drive demand generation and field enablement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees