Digital Strategist

Joele Frank • New York, NY

76d • $150,000 - $175,000

About The Position

Joele Frank is a leading strategic communications firm. From mergers and acquisitions to shareholder activism, crisis communications, and other high-stakes situations, we help our clients communicate effectively with their stakeholders when it matters most. We are seeking a Digital Strategist—a strategic leader and digital native with a proven track record of delivering high-impact digital programs across complex client engagements. This role requires a blend of creativity, analytical rigor, and leadership, with the ability to advise senior executives and manage cross-functional teams in fast-paced, high-stakes environments.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in digital strategy, communications, or marketing.
• Expertise in social media management, paid media, and content strategy.
• Proficiency with analytics tools and platforms (e.g., LinkedIn Campaign Manager, Google Ads, Listening and Monitoring Tools).
• Exceptional writing, editing, and presentation skills.

Responsibilities

• Lead digital strategy development and execution across paid, owned, and earned channels for clients in sectors including healthcare, financial services, and technology.
• Advise C-suite executives and boards on digital reputation management, thought leadership, and social media strategy—including CEO LinkedIn optimization, digital IR programs, and crisis response
• Architect and manage paid media campaigns on platforms such as LinkedIn, Google Search (must be expert in Google Advertising network), Instagram, and YouTube, including creative development, targeting, and performance analytics
• Design and implement digital and video playbooks for special situations including shareholder activism, litigation, and reputational threats.
• Conduct digital audits and competitive benchmarking to inform content strategy, platform optimization, and executive visibility.
• Collaborate with internal teams and external vendors to deliver integrated digital communications plans, ensuring alignment with broader strategic objectives.
• Mentor junior team members and contribute to internal capability building across the Digital team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees