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The Digital Strategist will develop and implement digital marketing campaigns and strategies in support of goals across Saint Peter's Healthcare System. This role involves planning, creating, and executing paid and organic social media content, integrating specific platform strategies and best practices. The Digital Strategist will oversee online reputation and community management, analyze and interpret data to determine campaign success and optimize strategy, and research new digital marketing and advertising trends to test and integrate tactics into strategy. Additionally, the strategist will provide expertise in overall marketing campaign planning as it pertains to social media and digital strategy, collaborate with internal stakeholders to support interdepartmental digital marketing needs, and manage marketing communications across digital screens throughout health system locations.
