Digital Sportsbook Planning Specialist - Hybrid (Jersey City or Las Vegas)

Caesars Sportsbook•Jersey City, NJ

2d•Hybrid

About The Position

As a Digital Sportsbook Planning Specialist on the Caesars Sportsbook Digital Sportsbook & Customer Retention team, this role shapes retention and lifecycle marketing strategies. The position is centered on rapid growth & improvement to deliver a quality customer experience through a blend of creativity, planning, analysis, and execution. You will help execute promotional campaigns and drive retention through all appropriate channels.

Requirements

2+ years of gaming experience; ideally gained with an online Sportsbook operator
Basic understanding of statistics, particularly probability, and odds
Strong knowledge of sports, players, teams, and statistics
Passion for sports betting with an understanding of the industry
Superb communication, organizational, operational, teamwork, and interpersonal skills
Strong numerical and analytical skills, with the ability to use a range of data insights
Proven capability to deliver projects against time-sensitive deadlines
Experience in multiple data analysis tools, including MS Office, Power BI, Tableau, Jira, Confluence, Looker, & Optimove
Ability to use workflow management tools to align with other teams on cross-team work
Ability to understand league and gaming regulations
Ambition. Proactively seeks opportunities to learn & grow.
Initiative. Acts and thinks beyond tasks to accomplish goals.
Team Focused. Ensures understanding, cooperation, and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
Self-Awareness. A genuine understanding of personal strengths and weaknesses.
Environmental Radar. Understands how to get things done and when to involve others in decisions.
Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
Problem finding. Routinely looks to improve services, processes, and strategies.
Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.

Responsibilities

Develop and execute the Caesars Sportsbook promotional strategy across national and regional channels to support the retention of digital bettors
Plan and forecast retention mechanisms corresponding with localized market regulations
Create reports and analyze data to evaluate the performance of promotions
Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale
Update customer journey metrics to implement new user experiences in line with evolving technical functionality
Compile terms, conditions, and legal disclaimers for promotions
Provide background research and data analysis to support promotions and promotion development
Assist in the weekly and monthly financial & KPI reporting for promotions as directed by the promotions manager
Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by state