Digital & Social Coordinator

Three Dog Brands•Kansas City, MO

21h•Hybrid

About The Position

Three Dog Bakery, started as the original bakery for dogs and a pioneer in the premium dog food and treat industry. Since 1989, they have been manufacturing and distributing wholesome drool-worthy dog treats to food retailers and online customers in the United States, Canada, and Asia. Three Dog Brands LLC seeks a Digital & Social Coordinator to assist in the management of our brand presence across multiple digital platforms. This position is instrumental in driving growth for the company as they share our great story of our brand and what we stand for to all pet parents. The Digital & Social Coordinator will contribute to brand growth by bringing a creative, data-driven approach to building content that will connect emotionally with our dog-loving customers. The position will collaborate with multiple teams inside of the organization to contribute to the success of our integrated marketing efforts. This position will report directly to the Chief Marketing & Innovation Officer (CMO) and work closely with the Brand Manager.

Requirements

Strategic thinking and problem-solving capabilities including strong business acumen.
Drive for results, meaning, someone who proactively seeks out the answer.
Consumer centric focus, dogs’ happiness come first.
Analytic and creative thinking skills able to analyze, synthesize and present recommendations.
Track record of success in working with cross functional teams.
Ability to thrive in entrepreneurial environment with limited resources, including making decisions with imperfect information and managing multiple demands in a fast-paced environment.
Strong project management skills.
Strong communication and interpersonal skills.
Bachelor's Degree in Marketing or Business-related field is required and/or 1+ years of experience in digital marketing, with CPG industry a plus
Strong analytical skills in measuring and reporting on marketing programs and KPIs
Excellent interpersonal communication skills across internal and external stakeholders
Must be adept at Microsoft Outlook, Word, Excel and PowerPoint
Ability to learn and/or experience in using:
Social media monitoring; familiarity of publishing tools (Hootsuite, Sprout) and knowledge of social media best practices a plus
Email marketing platforms; Mailchimp, Klaviyo, HubSpot or similar
Solid understanding of website traffic analysis tools; Google Analytics
Google Ads placements, and CMS platforms like WordPress, Drupal or similar software
Working knowledge of CSS, HTML a plus
Must be able to work 3 days a week in the office (Tue, Wed, Thu).
Must be passionate about dogs as we are a dog-friendly office.

Responsibilities

Drive Brand Growth Through Social Media
Create, manage, and execute original, high-quality content on social media platforms (including, but not limited to Facebook, Instagram, LinkedIn, TikTok, and YouTube)
Manage relationships with influencers and brand advocates to expand the reach of the Three Dog Bakery brand.
Monitor trends and identify opportunities to increase brand presence/social engagement
Create regular reports with analysis of social campaign performance along with strategic recommendations for continual improvement.
Engage with customers (DM’s or posts) on all social media channels in a timely and brand appropriate fashion.
Work with Marketing Team to develop social content calendars target towards achieving marketing targets and drive engagement with existing and new customers.
Engage with Marketing team on paid media.
Increase Customer Engagement Through Email Marketing
Create email marketing content plans to meet marketing goals.
Manage email database for continual improvement in segmentation and targeting of consumers.
Own KPIs, including but not limited to email open rates, click through rates, conversion rates, and subscriber engagement.
Create regular reports with analysis on email marketing performance based on business goals and segments.
Tell Our Brand Story Through Website Content Management & SEM
Manage content through WordPress CMS, with responsibility for making regular updates to ThreeDog.com.
Collaborate with internal teams to devise effective customer journeys across websites, creating landing pages to optimize paid campaign performance.
Use SEO best practices, technical and content, to support content strategy and improve presence in SERPs.
Work closely with brand manager on digital ad placement
Measure and report on performance, assessing effectiveness of tactics against agreed goals (ROI and KPIs) at campaign and channel level using Google Analytics.