Digital Sales Manager

Hearst•Birmingham, AL

11h•Onsite

About The Position

WVTM, the NBC affiliate in Birmingham, Alabama, is hiring a Digital Media Sales Manager to lead their digital sales efforts with energy and vision. This role is ideal for someone who is passionate about emerging media, keeps pace with industry trends, and brings a strong grasp of digital marketing strategy. The successful candidate thrives in a collaborative, customer-focused environment and is driven to deliver results. You will be responsible for guiding digital sales initiatives, building strong client relationships, and helping the team meet and exceed revenue goals through innovative, effective solutions.

Requirements

Have a complete understanding of current digital marketing strategies including synergist values with other media.
Understanding of pricing and inventory management principles
Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
Prospect, meet with, and close business with new station clients
Have the skills to manage others
Understand the digital landscape and competitive products
Possess strong organizational skills
Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
Valid driver's license and reliable automobile
Related military experience will be considered

Responsibilities

Prepare and implement individual advertiser account strategy including revenue goals
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
Evaluate seller performance and provide feedback
Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
Respond to Request For Proposals (RFPs); meet client deadlines
Meet with clients to develop/strengthen business relationships; improve client retention
Develop/strengthen business relationships with important station vendors
Support local sellers in sales presentations to multiple points of contact with client/agency personnel
Develop and produce non-traditional revenue and new sales programs
Manage multiple expense budgets related to digital projects
Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
Provide training to Local and National sellers
Work with Digital Client Specialist and campaign managers to ensure audience delivery and creative assets of clients are met.
Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
Maintain current and accurate revenue forecasts by account
Review new insertion orders