Digital Product Manager, Mobile Apps

Hyundai Capital America•Irvine, CA

25d•Hybrid

About The Position

The Digital Product Manager supports the strategy, development, and continuous improvement of customer-facing digital solutions by managing the end-to-end lifecycle of the advancement of customer-facing channels (Chatbot, Web or Mobile App). This role acts as the voice of the customer throughout the development process and bridges business goals, user needs, and technical feasibility to deliver high-quality digital experiences that drive engagement and growth. Responsibilities include researching potential solutions through industry benchmarking and internal stakeholder reviews, aligning with digital teams to transform business objectives into technical execution and performing user acceptance testing to ensure criteria are met and delivering quality user experiences.

Requirements

Minimum 5-7 years’ progressive experience in product management with a focus on digital channels (Web, Chabot, Mobile Apps)
Bachelor's degree in business, Marketing, or related field.
Strong understanding of mobile platforms (iOS, Android) and technologies.
Proven experience with Agile methodologies and tools (e.g., JIRA)
Excellent communication, leadership, and problem-solving skills.
Proficiency in data analysis and user experience (UX) principles.
Working knowledge with customer experience facing digital marketing.

Nice To Haves

Certification in Agile Product Manager a plus.

Responsibilities

Partner with CX leadership to define and communicate the digital vision and roadmap.
Align product goals with business objectives and user needs.
Oversee the product lifecycle from ideation to launch and iteration.
Assist in developing business cases for customer-facing initiatives and enhancements.
Prioritize features based on impact, feasibility, and user value.
Conduct stakeholder meetings and interviews to identify value-added features that align with the digital roadmap.
Partner with digital teams to create specifications and manage the SCR process.
Partner with the digital team to write user stories and manage the product backlog.
Work closely with engineering, design, marketing, and sales teams.
Facilitate communication between stakeholders to ensure alignment.
Conduct market analysis and competitive research.
Gather and analyze user feedback through surveys, interviews, and usability testing.
Oversee the product lifecycle from ideation to launch and iteration.
Prioritize features based on impact, feasibility, and user value.
Monitor KPIs and data analytics to assess performance.
Implement A/B testing and continuous improvements.
Ensure compliance with digital channel guidelines and legal standards.
Perform UAT to ensure quality standards are met on specified requirements.
Analyze the value realization of enhancements and features.