Digital Product Manager Lead Sr - MarTech

PNC•Pittsburgh, PA

2d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager Lead Sr within PNC's MarTech organization, you will be based in a Marketing Hub. This position sets the strategic vision for the MarTech ecosystem within the Digital space, aligning technology investments with marketing and business objectives. The role drives the development and execution of MarTech strategies, oversees technology implementation and integration, and fosters a culture of innovation through piloting and scaling new solutions. Responsibilities include collaborating with cross-functional partners to maximize platform value, and staying ahead of industry trends to ensure a competitive, future-ready stack. Clear communication with executive stakeholders and strong partnership across Marketing, IT, and Data are essential to success. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

Agile Web Development
Business Requirements Documentation (BRD)
Data Visualization
Digital User Experience
Employee Engagement
IT Architecture
JavaScript
Wireframing
Business Acumen
Competitive Environment
Data Gathering and Reporting
Design Thinking
Effective Communications
Innovation
Knowledge Of Product Line
Marketing Strategy and Positioning
Product Development Life Cycle
Project Management
Solutions Development
Roles at this level typically require a university / college degree.
Industry relevant experience is typically 8+ years.

Nice To Haves

Higher level education such as a Masters degree, PhD, or certifications is desirable.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Responsibilities

Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Drives business case development.
Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll-out or promotion of digital experiences.
Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Partners with Marketing to Develop in product-specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.
Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results. May coordinate and/or coach Product Managers and Associates.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

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