Digital Product Manager - Dealer Network Integration

CNH•Hinsdale, IL

54d•Hybrid

About The Position

CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. We’re looking for a forward-thinking Digital Product Manager to lead the integration and optimization of digital tools across our dealer network. This role is pivotal in advancing our Dealer Management System (DMS) strategy and accelerating the adoption of marketing technologies that enhance product visibility, customer engagement, and sales performance. In this role, you will collaborate closely with dealers, marketing teams, and technology partners to deliver scalable, user-friendly solutions that elevate the customer experience and streamline operations—with the ultimate goal of achieving full digital connectivity across CNH’s dealer network. We embrace a hybrid work environment—blending the energy of in-person collaboration with the flexibility of remote productivity. Role requires three (3) days onsite at any of the following locations Racine, WI, or Oak Brook, IL.

Requirements

Bachelor’s degree in Marketing, Business, Computer Science, or related field
8+ years of experience in digital product management, preferably within automotive, retail, or B2B environments.
Proven track record of launching and scaling digital tools for marketing or sales enablement.
Demonstrated strong understanding of dealer operations and heavy equipment product lifecycle, preference to individuals with knowledge of Agricultural product equipment lifecycle.
Understanding of cloud technologies, API communication, restfull, integration framework, Data Lake and Databricks.
Excellent communication and stakeholder management skills.
Analytical mindset with experience using data to drive decisions.
Experience working in international and multidisciplined teams.

Responsibilities

Define and support CNH’s regional DMS and integration strategy to accelerate integration, ensuring alignment between internal stakeholders and the dealer network.
Provide strategic guidance from a global governance perspective while supporting regional execution teams.
Promote a DMS-centric approach where applicable, prioritizing integrations that enable data-driven processes and reduce system fragmentation.
Monitor DMS coverage and dealer adoption using scorecards, KPIs, and structured feedback loops.
Build and maintain strategic partnerships with selected DMS vendors and 3rd parties to ensure roadmap alignment and operational transparency.
Define and execute the global product vision for the Digital Enterprise Platform (DEP), CNH’s core tool for DMS connectivity.
Collaborate with regional teams, cross-functional stakeholders, and dealers to ensure DEP alignment and adoption.
Own the end-to-end lifecycle of the DEP digital product, from concept to deployment and continuous improvement.
Partner with IT and technology providers to ensure successful delivery of the DEP platform.