Digital Dealer Consultant

J.D. Power

4d•Remote

About The Position

We are looking for a highly motivated and energetic Digital Dealer Advisor to join our OEM digital marketing team. The ideal candidate will have an extensive background in automotive digital marketing, ideally at the dealership level, have an entrepreneurial spirit and work within a larger team to grow the OEM Dealer Digital program. Ultimately, the candidate will play a critical role in driving retail sales and market share by promoting digital knowledge and engagement to our dealer body.

Requirements

Minimum of 5+ years’ experience working directly with Dealerships in digital marketing
3+ years working in the automotive industry with some time in automotive digital marketing companies preferred.
General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
Engaging personality with the ability to connect with a diverse range of people.
Self-starter with ability to manage multiple projects.
Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track.
Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary.
Excellent verbal and written communication skills and confident with group presentations
Identify risk and work with other leaders and internal groups to resolve conflict.
Superior analytical and organizational skills and demonstrated ability to pay attention to details.
Take ownership and accountability over the process ensuring success.
OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership.
Ability to travel up to 80%

Responsibilities

Act as the trusted digital advisor to the OEM’s Dealer body conducting program performance reviews, vendor recommendations, and overall digital consultative services that drives improvements in the Dealers sales and service business
Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM and Google AdWords
Work independently while keeping the management team advised on accomplishments.
Provide support and training to both Dealers and regional teams on digital marketing products, services, and best practices.
Stay up to date on the latest digital trends and align dealers with the program’s digital products and services.
Conduct regular reporting on digital performance metrics with the goal to identify opportunities within Dealers and Zones
Understand cross tier program benefits and communicate these with dealer.
Engage and educate our Dealer body on Digital Marketing Strategy and best-practices:
Have an in-depth knowledge of lead management and customer communication processes.
Drive efficiencies in dealer process and best-practices to increase sales and participation in program.
Work with dealers to problem solve digital marketing concerns.
Consult with dealers to educate on OEM Digital systems and processes.