Digital Product Lead – Shopify

Columbia Sportswear Company • Carlsbad, CA

1d

About The Position

We are seeking an experienced and driven Digital Product Lead to own and evolve prAna’s Shopify Plus ecosystem. This role will define the product roadmap, lead migration initiatives, and deliver conversion-driven digital experiences that align with prAna’s brand values and Columbia Sportswear Company’s strategic goals.

Requirements

• 9+ years of experience in digital commerce product management, including 4+ years with Shopify Plus.
• Proven experience leading Shopify migrations from legacy platforms.
• Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• Experience managing multiple agencies and third-party partners.
• Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.

Nice To Haves

• Preferably, experience implementing Shopify POS for omnichannel retail.

Responsibilities

• Lead the successful migration of prAna’s eCommerce platform from Salesforce to Shopify Plus, ensuring minimal business disruption and data integrity.
• Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization.
• Align prAna’s digital roadmap with broader corporate strategy to identify synergies and enhance consumer experience.
• Champion best practices in U.S. eCommerce compliance, data privacy, and accessibility standards.
• Drive the implementation of headless storefront experiences using Shopify’s Hydrogen & Oxygen framework, ensuring seamless integration and performance across channels.
• Partner with internal teams and agencies to optimize checkout, payments, merchandising, and personalization.
• Define KPIs and success metrics; continuously measure and iterate to improve engagement and conversion.
• Serve as the central liaison between business, design, engineering, and agency partners to deliver unified commerce experiences.

Benefits

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees