Digital Producer

Maslow Media Group, Inc.•Fort Lauderdale, FL

7d•$66,000 - $100,000•Onsite

About The Position

We’re seeking a strategic, data-driven Digital Producer who views YouTube and Meta as a full-scale programming ecosystems — not simply publishing platforms. This role owns YouTube and Meta as primary audience growth channels, responsible for building long-form programming, episodic series, Shorts, and integrated social extensions that drive measurable engagement and business impact. If you’ve launched and scaled channels, built repeatable episodic formats, optimized retention curves, and understand how to translate brand storytelling into platform-native content — this is your opportunity. This is a full-time, onsite opportunity at one of our clients located in Ft. Lauderdale, FL.

Requirements

8+ years of experience in YouTube & Meta production, programming, and channel management, producing social first digital content
Demonstrated ownership of channels strategy and performance outcomes
Proven track record launching, growing, and scaling YouTube channels
Deep understanding of YouTube algorithms, audience behavior, and best practices
Strong experience managing both long-form and short-form (Shorts) content pipelines
Expertise in fast-turn, social-first storytelling and short-form pacing
Familiarity with Meta-native formats, trends, and performance dynamics
Strong editorial judgment supported by data-driven decision-making
Experience developing branded, episodic series
Familiarity with commerce-driven or performance-adjacent content
Bachelor’s degree or equivalent professional experience

Responsibilities

Develop and execute a comprehensive YouTube and Meta programming strategy aligned to brand and revenue goals
Define content mix, publishing cadence, and growth roadmap
Own audience development initiatives to drive sustained subscriber growth, retention, and engagement
Create and oversee episodic formats across education, proof-driven storytelling, and audience engagement
Own series development from concept through execution
Coordinate long-form programming and Shorts pipelines to ensure cohesive storytelling and consistent publishing cadence
Oversee the creation, capture, and delivery of high-performing short-form content designed for YouTube Shorts and cross-platform distribution
Translate brand messaging and creative direction into platform-native formats optimized for performance
Ensure short-form storytelling reflects audience behavior, pacing expectations, and current format trends
Partner with social teams to align YouTube content with Instagram and Facebook distribution strategies when appropriate
Analyze performance across retention curves, watch time, CTR, subscriber conversion, and repeat viewership
Apply algorithm fluency and audience insights to continuously refine programming, packaging, and format development
Translate performance data into actionable editorial improvements
Collaborate with production, editorial, marketing, performance, and social teams to support consistent growth and quality
Operate effectively in multi-brand or high-output content environments