Digital Paid Media Coordinator, Paid Search - Remote

UnitedHealth Group Inc.•Minnetonka, MN

53d•Remote

About The Position

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. The Digital Paid Media Coordinator, Paid Search, will play a key role in supporting the execution and optimization of digital marketing campaigns. This position focuses on paid search, assisting with campaign setup, daily performance monitoring, QA, and reporting for both B2B and B2C initiatives. The coordinator will work closely with marketing partners and internal teams to ensure campaigns follow brand standards, align with best practices, and deliver measurable results. This role is ideal for someone with hands-on experience in paid search who is eager to grow their skills in a collaborative, fast-paced environment. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

3+ years of recent experience in a corporate marketing or advertising agency environment
3+ years leading digital marketing campaign strategy for a department, product line or workstream
3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, or similar)
3+ years of paid media metrics reporting using Adobe Analytics, Google Analytics, Sprinklr tools or similar
Advanced experience managing B2B campaigns
Proven advanced Excel and PowerPoint skills
Demonstrated advanced tracking technologies knowledge

Nice To Haves

Experience with Workfront
Experience in Sprinklr, DOMO & LookerStudio
Experience in Bl.ink
Experience in Microsoft Suite
Experience in SEMrush
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Responsibilities

This role will be responsible for planning and execution of digital marketing campaigns for Optum
Assist with strategy, campaign set up, campaign optimization and reporting of B2B/B2C digital marketing campaigns
Manage daily campaign optimization, budget pacing and performance
Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
Evaluate and enhance internal paid media processes to support strategic planning and implementation
Identify opportunities to improve the campaign QA process and overall efficiency
Build strategic relationships with marketing partners and peers
Influence marketing to adopt and test new ideas, products, and approaches
Develop, analyze, and present key findings on campaign performance while identifying areas for improvement

Benefits

In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.

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