URBN Digital Optimization Specialist

Urban Outfitters • Philadelphia, PA

10d

About The Position

URBN is hiring a Digital Optimization Specialist to join the team. As a leading global retailer, URBN is dedicated to delivering personalized, data-driven campaigns across multiple digital touch points. In this role, you will be responsible for developing A/B test experiences and behavioral measurement capabilities on our websites . This role involves working closely with cross-functional teams, including eCommerce, Analytics, Product , Marketing, and Operation teams, to drive and measure improvements across our digital properties . You will be responsible for helping our teams to manage, implement, and QA pixels, tags, and API sourced data signals based on ever-changing platform best practices and for m arketing campaign changes and promotions, troubleshooting issues, conducting audits, identifying testing opportunities, and ensuring compliance with various platform requirements.

Requirements

• Education: Bachelor’s degree in software engineering , analytics, data science or related field
• Experience: 2 + years’ experience building website user experiences for experimentation.
• Familiarity with tag management platforms and various related tooling .
• Technical Skills: Proficient with JavaScript , CSS , and other relevant programming languages to build new front-end user experiences in A/B testing platforms (e.g., SiteSpect , Monetate, Optimizely, or others) .
• Advanced experience (custom code writing) with tag management tools (e.g., Tealium, Google Tag Manager , or others) is preferred .
• Analytical Skills: Ability to analyze business and technical requirements, translating those into actionable development tasks to execute .
• Strong foundational knowledge of data collection strategies and best practices.
• Attention to Detail: Strong attention to detail, with a focus on accuracy and consistency in all tasks .
• Ability to catch discrepancies and errors before they impact users.
• Communication skills: Excellent communication skills and the ability to prioritize tasks cross-functionally with various teams and stakeholders.
• Properly translate technical details into clear, actionable objectives .
• Problem Solving: Strong troubleshooting skills to resolve issues related to errors, data discrepancies, or platform compliance quickly and efficiently.

Responsibilities

• Develop various complex user experiences on our websites via our A/B testing platform based on defined use cases and specifications.
• Work closely with Brand , Product, and Engineering partners to ensure tests built are aligned with product strategies, business goals, and best practices ; act as a SME for all site A/B testing capabilities.
• Develop and execute thorough QA plans for any tests built.
• Oversee the daily management and optimization of data signals to marketing and analytics partners (e.g., Google, Meta, etc.) from our digital properties.
• Ensure all data attributes are accurate , updated, and aligned with communicated business requirements.
• Partner with engineering teams to QA changes as they are made.
• Troubleshoot and support the resolution of issues relat ing to data signal errors, changes, bugs, etc.
• Develop automated methods to monitor and audit the quality of data originating from our digital properties.

Benefits

• URBN offers comprehensive Perks & Benefits to employees.
• Availability and eligibility to specific benefits may be subject to your location and employment status.
• Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees