Digital News Content Producer -Wlbt

Gray Media • Jackson, MS

18h • Onsite

About The Position

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, and is the nation's largest owner of top-rated local television stations and digital assets, serving 113 television markets and reaching approximately 36 percent of US television households. The company's portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group. Gray also owns Gray Digital Media, a full-service digital agency, and additional media properties like video production companies and studio production facilities. WLBT is Mississippi's flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT delivers award-winning local news coverage and accurate First Alert Weather. Located in the state's largest TV market and capital city, the area offers top-tier museums, multiple universities, leading medical facilities, and extensive outdoor recreation. Jackson is also a short drive from Gulf Coast beaches and New Orleans. Sports fans have access to SWAC programs, nearby SEC athletics, and professional sports in New Orleans and Memphis. WLBT is seeking a dynamic Digital Content Producer to join its newsroom's digital team. This role involves delivering meaningful, engaging journalism across various digital platforms. It is an exciting opportunity for a creative storyteller who thrives in a fast-paced news environment and is passionate about connecting with communities through digital content.

Requirements

• Bachelor's degree in Journalism, or related field.
• Strong writing and editing skills with attention to accuracy and detail.
• Understanding of social media platforms and digital audience engagement strategies.
• Flexibility to work mornings, evenings, weekends, or holidays as news coverage requires.
• Ability to work in a fast-paced newsroom environment and handle multiple assignments under deadline pressure.

Responsibilities

• Create, write, and publish news content for digital platforms, including the station website, mobile app, CTV platforms, and social media channels.
• Work closely with newsroom staff, reporters, producers, and managers to ensure timely and accurate coverage of breaking news and daily stories.
• Optimize stories for digital audiences using strong headlines, video, images, social copy, and platform-specific best practices.
• Monitor digital and social performance to identify audience trends and improve engagement.
• Ensure all content meets journalistic standards for accuracy, fairness, and ethics.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees