Digital Merchandising Program Manager

Michaels Stores•Irving, TX

23h

About The Position

The Digital Merchandising Program Manager is responsible for defining, refining, and optimizing the MakerPlace content, social media & site merchandising strategy to inspire customers to visit MKR, search, browse, shop, buy & return. The role works collaboratively to maximize brand awareness, time on site, conversion, & GMV growth while minimizing customer bounce rate. Responsibilities include growing organic growth (ex: social & SEO), testing new site experiences, promotions/seasonal trends, marketing calendars, site KPIs, among others.

Requirements

Bachelor's Degree in merchandising, marketing, business, math, finance, economics or related field; or equivalent experience
4-7+ years of experience in site merchandising, ecommerce, business development, category management or marketing
Experience in consumer-focused eCommerce environment, preferably in lifestyle industries
Proficient in ecommerce, ecommerce marketplaces, and ecommerce services and software
Thorough understanding of desktop, mweb, and app technologies
Detailed understanding of eCommerce & content management systems and infrastructure
Experience using reporting tools (SQL, Looker, etc)
Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications
Ability to think creatively, strategically and technically
Strong oral and written communication & interpersonal skills
Must be competent in Microsoft suite, including executive level presentations
Experience in using web analytics tools

Nice To Haves

MBA preferred or commensurate work experience

Responsibilities

Own MakerPlace’s organic social media strategy, testing new marketing experiences to grow brand awareness and organic sessions
Work across external agencies & internal teams to grow natural organic growth (SEO)
Create an inspirational, seamless, shopping experience to help drive brand perception, encourage basket building, & enhance conversion
Own site experience and curation, focused on commercial volume driving opportunities and maximizing trends
Research and actively develop content and assortment opportunities
Own the site assortment and merchandising strategy
Curate assortment, researching selection gaps, and acquire new sellers to add to MakerPlace
Define and execute onsite search, browse, pinning, & boosting
Define and execute Michael’s cross-sell opportunities across both online & in-store
Lead promotional initiatives
Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for conversion
Other duties as assigned, including leading ad hoc projects as requested by leadership