Digital Merchandising & Content Lead

EMINENT, INC.•Cerritos, CA

2d•$80,000 - $90,000

About The Position

This is a permanent full-time role for an experienced and creative Digital Merchandising & Content Lead to help elevate the digital shopping experience for FWRD Women. This position blends storytelling and data-driven merchandising to execute and optimize content across homepage, curated product pages, and campaign-related email/newsletter storytelling. In partnership with Women’s Merchandising leadership and cross-functional teams, this role supports initiatives that drive engagement and conversion through compelling product curation, trend-relevant storytelling, and strong attention to detail. This role supports FWRD Women’s every week, with a consistent execution cadence across site and campaign email moments. This role reports to the Director of Creative Operations & Merchandising.

Requirements

3–5+ years of experience in e-commerce merchandising, site content, editorial commerce, and/or campaign email content execution.
Strong editorial eye and ability to curate luxury product assortments and imagery with a clear point of view.
Ability to interpret performance data and translate insights into practical optimizations and testing ideas.
Experience working cross-functionally with Buying, Creative, CRM/Marketing, and Site Merchandising partners.
Proficiency in Google Analytics, Excel, and reporting tools; Tableau experience is a plus.
Strong organization, attention to detail, and ability to manage multiple projects and deadlines.
3–5+ years experience in digital merchandising and/or e-commerce content execution.
Passion for luxury e-commerce and Women’s fashion trends.
Strong communication skills and ability to work in a fast-paced environment.
High attention to detail and ability to manage timelines and deliverables across multiple workstreams.

Nice To Haves

Bachelor’s degree preferred, with a focus on fashion, merchandising, marketing, or related fields.
Experience supporting A/B testing, optimization initiatives, or performance reporting routines.
Experience working within a multi-brand luxury environment is a plus.

Responsibilities

Own the day-to-day execution of weekly on-site merchandising and content plans across FWRD Women’s, aligned to seasonal strategy and campaign needs.
Assist with maintaining and updating the editorial and merchandising calendars, ensuring clear alignment with marketing moments and key product stories.
Create compelling, trend-relevant stories across homepage, emails/newsletters and curated product pages, with a premium point of view.
Partner with CRM/Marketing and Creative to align on-site stories with campaign email placements ensuring cohesive storytelling and accurate execution across touchpoints.
Collaborate with the Women’s Buying team to identify key pieces and designer priorities to highlight, ensuring curation supports business goals and seasonal strategies.
Support accurate and timely execution of product drops, seasonal campaigns, exclusives, and category pushes—ensuring assets, links, and product selections are correct and on-brand.
Track performance metrics (CTR, sell-through, AOV, bounce rate, click-to-conversion where available) and use insights to optimize placements, storytelling formats, and weekly plans; recommend 1–2 tests/optimizations per week.
Partner with Site Merchandising/UX and Copywriting to recommend and test improvements to taxonomy, filtering, search, and navigation stories that improve product discovery.
Stay current on runway, social, and street style trends and translate insights into fresh on-site storytelling and merchandising ideas for Women.
May mentor junior team members but does not manage headcount.