Digital Merchandiser

Michaels Stores•Irving, TX

About The Position

The Digital Merchandiser will be responsible for supporting the planning, analytics, promotion, pricing strategy, merchandising, and execution efforts within the eCommerce division. This role will involve collaborating with various teams to optimize sales and enhance the customer experience. The Digital Merchandiser will analyze site metrics, execute promotions, manage vendor relationships, and ensure accurate online merchandising. This position requires strong attention to detail and a proactive approach to problem-solving. Planning and Analytics Drive sales and profitability growth across the 1P & dropship eCommerce assortment Analyze site metrics to identify opportunities to improve merchandising and the customer experience within assigned division of merchandise Generate and review weekly sales reports for assigned categories Review category and key item performance within assigned area of responsibility and identify customer behavior and sales levels; take action based on findings to grow sales and margins Promotion and Pricing Strategy Execute 1P & dropship sales events and offers online; attend marketing meetings, stay abreast of evolving strategies, proof and validate offers and pricing Suggest promotional opportunities and solicit cost concessions from dropship vendors Execute regular profitability and pricing analyses for 1P & dropship items; suggest actions to increase sales and/or improve profitability within assigned departments Merchandising Develop working relationships with CM team (buyers) responsible for assigned categories. Ensure close partnership, open dialogue, and consistent communication Meet with Category Management teams and ensure all required details are captured for each set including AP tracking, top new item review, etc. Maintain working knowledge of all upcoming in-store sets within assigned categories and ensure their effective translation for the eCommerce customer Recommend strategies for effective selling of products and add-ons, such as PDP upsells, frequently purchased together messages on PDP, and curated merchandising of categories Demonstrate industry knowledge in shopping behavior, product knowledge and competitive landscape, especially as it relates to differences between online and brick and mortar consumer behaviors Develop and maintain landing pages that support or solve for category-specific needs, including Private Brand and packaging support, QR codes used in signage, product guides, etc. Serve as product expert within the Digital organization for assigned categories of 1P merchandise. Determine specific products to feature within carousels, on CLPs, and for other opportunities across the site Develop and maintain site taxonomy, item attributes, and filters for assigned categories Develop & maintain dropship vendor relationships, including management of dropship vendor setup process for new vendors within assigned categories Proofing and Execution Verify assets, oversee and/or execute SKU setup, and validate taxonomy for all 1P sets and new dropship items Responsible for accurate and timely product upload, maintenance, and catalog validation for all 1P seasonal and SBA sets including support for the MIK Pro program Proof homepage, landing pages and emails to ensure correct products and offers are featured Verify 1P items go live on the site on time and as planned, proof items in the live site environment Add links to IA document for 1P offers, including creation of customized links as necessary

Requirements

Bachelor's degree in Marketing, Business Administration, or related field
3+ years of experience in digital merchandising or eCommerce
Proficiency in data analysis tools and eCommerce platforms
Experience with eCommerce platforms and merchandising tactics
Excellent communication and collaboration skills
Ability to work effectively in a fast-paced environment

Responsibilities

Drive sales and profitability growth across the 1P & dropship eCommerce assortment
Analyze site metrics to identify opportunities to improve merchandising and the customer experience within assigned division of merchandise
Generate and review weekly sales reports for assigned categories
Review category and key item performance within assigned area of responsibility and identify customer behavior and sales levels; take action based on findings to grow sales and margins
Execute 1P & dropship sales events and offers online; attend marketing meetings, stay abreast of evolving strategies, proof and validate offers and pricing
Suggest promotional opportunities and solicit cost concessions from dropship vendors
Execute regular profitability and pricing analyses for 1P & dropship items; suggest actions to increase sales and/or improve profitability within assigned departments
Develop working relationships with CM team (buyers) responsible for assigned categories. Ensure close partnership, open dialogue, and consistent communication
Meet with Category Management teams and ensure all required details are captured for each set including AP tracking, top new item review, etc.
Maintain working knowledge of all upcoming in-store sets within assigned categories and ensure their effective translation for the eCommerce customer
Recommend strategies for effective selling of products and add-ons, such as PDP upsells, frequently purchased together messages on PDP, and curated merchandising of categories
Demonstrate industry knowledge in shopping behavior, product knowledge and competitive landscape, especially as it relates to differences between online and brick and mortar consumer behaviors
Develop and maintain landing pages that support or solve for category-specific needs, including Private Brand and packaging support, QR codes used in signage, product guides, etc.
Serve as product expert within the Digital organization for assigned categories of 1P merchandise. Determine specific products to feature within carousels, on CLPs, and for other opportunities across the site
Develop and maintain site taxonomy, item attributes, and filters for assigned categories
Develop & maintain dropship vendor relationships, including management of dropship vendor setup process for new vendors within assigned categories
Verify assets, oversee and/or execute SKU setup, and validate taxonomy for all 1P sets and new dropship items
Responsible for accurate and timely product upload, maintenance, and catalog validation for all 1P seasonal and SBA sets including support for the MIK Pro program
Proof homepage, landing pages and emails to ensure correct products and offers are featured
Verify 1P items go live on the site on time and as planned, proof items in the live site environment
Add links to IA document for 1P offers, including creation of customized links as necessary