Digital Merchandiser

Mars • Franklin, TN

1d • Onsite

About The Position

At Mars Petcare, a Digital Merchandiser plays a critical role in helping to maximize the digital exposure and performance of our portfolio by ensuring flawless execution of “perfect page” principles – best-in-class content, site navigation and architecture, product information, and ratings & reviews. Also, in scope is helping to define the future of our digital merchandising principles through test & learns, as well as measuring and reporting of our digital merchandising strategy (content improvement over time, ratings & reviews compliance, organic search strategy, test & learn implementation, etc.) to our customer teams and broader organization.

Requirements

• Bachelor’s degree Business required or related field
• 2+ years’ experience in managing brand portfolios of products online
• Have strong functional/technical understanding of eCommerce fundamentals
• Understand core business metrics and how these can be influenced through digital content and shelf principles
• Previous experience with data, insights and analytics
• Ability to benchmark market best practices in search, placement, content & merchandising
• Good communication skills to educate & report across all key metrics
• Strong negotiator where the outcome is felt as positive from both sides
• Balanced analytical/conceptual skills to understand and then optimize page performance
• Proven project management skills, attention to detail and exceptional organizational skills
• Comfortable in a fast-paced, dynamic and ambiguous environment

Nice To Haves

• Experience with Salsify nice to have

Responsibilities

• Primary responsibility is perfect digital page: working with our internal content team to secure best-in-class digital assets, syndicating those digital assets to our customers, and driving content improvement over time to drive conversion with our brands.
• Ensure all new products, transitioning items, and discontinued products are live and updated on retailers’ websites at the respective launch/discontinuation dates.
• Drive efficiency in content syndication and ratings & reviews, identifying opportunities to make our content process more simplified to improve our speed to market.
• Monitor and analyze our portfolio and competitors’ search & merchandising strategy around key criteria: content quality, integrity, availability, placement & search, pricing.
• Monitor and anticipate new digital merchandising trends and winning tactics, partnering with the customer team, OneInsights team, and the retailer to bring them to life.
• Serve as a key contributor in our ‘always-on optimization’ content process, leveraging both internal and competitive insights to continually improve how our brands come to life through our retailer’s websites.
• Define and coordinate the execution of our Digital Merchandising strategy on retailer websites and coordinate search principles and tools, including design and execution of cross-sell / upsell activities.
• Work with key stakeholders to define and implement ‘test and learn’ improvement strategies and opportunities.
• Define and continuously measure KPIs to assess retailer digital content and shelf strategies and execution capabilities.
• Opportunity to also expand responsibilities to include fundamental sales and category analytics to expand breadth of business acumen and applied insights

Benefits

• Opportunity to bring your pet to work.
• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
• Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
• Commitment to our consumers and focus on positively impacting the planet and the population.
• Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level