Digital Media Supervisor, Paid Search

GSD&M • Austin, TX

4h • Hybrid

About The Position

At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.
We are seeking a strategic, results-driven Paid Search Supervisor to join our Media team. This role is designed for an experienced performance marketer with 5+ years of hands-on paid search expertise who is ready to lead client strategy, mentor junior team members, and drive innovation across accounts.
As a Paid Search Supervisor, you will oversee the development and execution of sophisticated paid search programs, ensuring alignment with broader media strategies and client business objectives. You will serve as a key day-to-day client contact, a strategic partner to cross-functional teams, and a leader within the paid search discipline.

Requirements

• 5+ years of hands-on paid search experience, preferably within an advertising agency environment.
• Deep expertise in Google Ads, Bing Ads platforms, Search Ads 360, Campaign Manager 360; Walmart Connect experience is a plus.
• Strong Proficiency in Excel/Google Sheets for reporting and analysis.
• Proven ability to develop and lead paid search strategies across multiple accounts or large budgets.
• Understanding of conversion tracking, tagging, and basic attribution models.
• Strong organizational skills and ability to manage multiple campaigns and deadlines.
• Strong analytical skills and experience working with performance metrics such as CPA, ROAS, LTV, and attribution models.
• Experience managing or mentoring junior team members.
• Excellent communication and presentation skills.

Responsibilities

• Lead paid search strategy across multiple clients, aligning campaigns with business goals and full-funnel media plans.
• Partner with the Associate Media Director of Paid Search on annual planning, forecasting, budget allocation, and growth roadmaps.
• Identify new opportunities for expansion, testing, automation, and audience development.
• Stay ahead of industry trends, platform innovations, and beta opportunities.
• Oversee campaign structure, keyword strategy, bidding approaches, audience targeting, and creative testing.
• Ensure best practices are followed across platforms such as Google Ads, Bing Ads, and Walmart Connect.
• Guide advanced optimization strategies including smart bidding, audience layering, automation, and feed-based campaigns.
• Troubleshoot performance issues and provide strategic recommendations to improve efficiency and scale.
• Serve as a point of contact for clients on paid search initiatives.
• Present performance insights, strategic recommendations, and testing roadmaps in client meetings.
• Translate complex performance data into clear, actionable business insights.
• Contribute to new business pitches and proposal development.
• Manage and mentor Paid Search Campaign Managers and junior team members.
• Provide guidance on campaign execution, QA processes, and performance analysis.
• Review reporting and deliverables to ensure accuracy and strategic alignment.
• Support team development through coaching, training, and performance feedback.
• Oversee reporting frameworks to ensure clear performance storytelling and actionable insights.
• Analyze cross-channel performance data to inform integrated media strategy.
• Drive testing agendas and measurement approaches that improve efficiency and ROI.

Benefits

• At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.
• Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed