Digital Media Strategist (SEM)

General Rv Center•Wixom, MI

3d•Hybrid

About The Position

The success of General RV Center is rooted in our exceptional team, which has been growing since 1962. Today, General RV Center stands as a leader in the industry, and there are no plans to slow down. Just last year, we were named the one of the fastest-growing companies in Michigan. Continuing this trend, our Marketing Team is adding a Digital Media Strategist (4 days in office and 1 day remote) . This dynamic, 30+ person team is integral to the success of General RV, and it is responsible for all marketing and communications efforts. This individual will drive high ‑ impact paid media campaigns across major digital platforms, optimize performance through data ‑ driven insights, and shape smarter marketing decisions that fuel measurable growth for General RV.

Requirements

Minimum of 3 years of demonstrated experience managing paid digital campaigns with measurable business impact.
Experience in creating, managing and implementing paid digital marketing campaigns on any/all of the following major digital marketing platforms: GoogleAds, BingAds, Facebook Ads, YouTube, or other major digital marketing platforms
Proven experience with META, Google, Bing, Project Management Software (Click Up is a bonus), Powerpoint, Excel, and Programmatic Displace & Streaming.
A keen understanding of social and digital media KPIs and experience building campaigns with a variety of goals and optimizations
Experience with both first-party and third-party audience segmentation and creation
Ability to engage with decision-makers and deliver connective insight to assist driving alignment and execution of cross-company initiatives

Responsibilities

Plan, build, and optimize paid search, display, social, and digital video campaigns across major ad platforms.
Manage and improve dynamic remarketing campaigns using inventory catalog feeds across Google, Meta, and other publisher networks.
Analyze performance data, identify optimization opportunities, and translate insights into clear, actionable recommendations.
Create regular performance reports, monitor trends, and provide data-driven insights to enhance customer experience and marketing outcomes.
Maintain accurate attribution, tracking, and channel reporting for reliable performance measurement.
Monitor PPC metrics, set up automated alerts, and escalate discrepancies to the appropriate teams.
Conduct A/B testing, keyword research, competitor analysis, and experiments to continuously improve campaign performance.
Optimize bidding strategies to maximize ROI and eliminate wasted spend.
Collaborate with the Manager and cross-functional teams to define KPIs, present strategies, and support key business initiatives.