Digital Media Sales Manager

Hearst•Fort Myers, FL

About The Position

Gulf Coast NBC and Gulf Coast ABC, the Hearst-owned properties in fast-growing Fort Myers, FL, are looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs and Hearst’s emerging digital products. If you have a passion for strategic digital selling, have experience with new media and enjoy staying up to date with its evolution, including AI driven revenue tools, this customer-focused position leading a strong and successful team is ideal for you. You will report to the Sales Director. At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Requirements

Have a complete understanding of current digital marketing strategies including synergist values with other media.
Understanding of pricing and inventory management principles
Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
Prospect, meet with, and close business with new station clients
Have the skills to manage others
Understand the digital landscape and competitive products
Possess strong organizational skills
Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
Valid driver's license and reliable automobile
Related military experience will be considered

Responsibilities

Prepare and implement individual advertiser account strategy including revenue goals
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
Evaluate seller performance and provide feedback
Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
Respond to Request For Proposals (RFPs); meet client deadlines
Meet with clients to develop/strengthen business relationships; improve client retention
Develop/strengthen business relationships with important station vendors
Support local sellers in sales presentations to multiple points of contact with client/agency personnel
Develop and produce non-traditional revenue and new sales programs
Manage multiple expense budgets related to digital projects
Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
Provide training to Local and National sellers
Work with Digital Client Specialist and campaign managers to ensure audience delivery and creative assets of clients are met.
Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
Maintain current and accurate revenue forecasts by account
Review new insertion orders