Digital Media Coordinator

Hammond School•Columbia, SC

About The Position

Hammond School seeks a creative, collaborative, and detail-oriented Digital Media Coordinator to join the Advancement team. The primary responsibility of this non-exempt role is managing and growing Hammond School's social media presence, ensuring timely, engaging, and brand-aligned content across platforms. In addition to social media management, the Digital Media Coordinator supports the school's communications efforts through photography, videography, and graphic design. This role captures and produces visual content that tells the Hammond story and strengthens engagement with prospective families, current families, alumni, donors, and the broader community. The Digital Media Coordinator reports to the Director of Institutional Advancement and works closely with the Director of Marketing & Communications to ensure consistent messaging, branding, and strategic alignment.

Requirements

Experience managing organic social media is preferred, ideally with work focused on education, youth, or parent audiences.
Proven experience developing and executing short-form video and social media campaigns, including on-camera presence and hands-on production skills.
Proficiency in design and video tools such as Canva, CapCut, and Adobe Creative Cloud.
Highly organized, proactive, experiment-driven, and comfortable working in fast-moving, deadline-oriented environments.
Strong communication and collaboration skills, with the ability to partner effectively across departments.
Creative storyteller with a strong visual eye and attention to detail.
Highly organized, proactive, and adaptable in a fast-paced environment.
Collaborative team player with a positive, professional demeanor.
Passion for education and enthusiasm for independent school culture.
Ability to lift and carry photography and videography equipment.
Ability to move throughout campus and attend indoor and outdoor events in varying conditions

Responsibilities

Develop and maintain a multi-channel social media strategy and content calendar aligned with Hammond's academic priorities, enrollment goals, and community engagement objectives.
Create, edit, and publish high-quality short-form video and visual content with a consistent brand voice and clear storytelling.
Serve as the day-to-day manager of all school social media platforms, including posting, monitoring, and optimization.
Manage community interactions, monitor sentiment, and protect the school's brand reputation using established protocols.
Analyze performance using platform analytics and reporting tools; providing insights and recommendations regularly.
Evaluate emerging platforms, tools, and trends to inform strategy.
Capture high-quality photo and video content that authentically reflects Hammond's academic, athletic, arts, and community life.
Produce and edit video content for social media, admissions, advancement, marketing campaigns, and special initiatives as needed.
Provide photography coverage for events, campus activities, performances, and athletic competitions.
Design digital and print assets including social media graphics, event promotions, signage, and campaign materials as needed.
Maintain and organize digital asset libraries, ensuring proper archiving and accessibility.
Provide occasional evening and weekend coverage for school events.
Work closely with the Director of Marketing & Communications to align content with overall communication strategies and campaigns.
Partner with the Advancement team to support fundraising, stewardship, alumni engagement, and donor communications.
Collaborate with faculty, coaches, administrators, and staff to identify storytelling opportunities and content needs.
Participate in creative planning and contribute ideas that elevate Hammond's digital presence.