Digital Media & Content Creation Marketing Assistant (Student)

American University•Washington, DC

1d•$18 - $20•Onsite

About The Position

The American University Washington College of Law (WCL) Office of Strategic Communications & Marketing (OSCM) is seeking a part-time Marketing Assistant with strong content-creation and digital media skills for approximately 20 hours per week. The Marketing Assistant will play a key role in bringing AUWCL’s brand voice to life across digital platforms—especially Instagram Reels, YouTube Shorts, and other short-form video channels. Working closely with the Assistant Dean and the OSCM team, the Marketing Assistant will help shape WCL’s storytelling through creative, high-quality, and high-impact visual content.

Requirements

Must be a current American University student in good standing.
Must have digital content samples (i.e. TikTok/Instagram reels).
Strong creative vision and demonstrated experience producing engaging short-form video content.
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile editing apps such as CapCut).
Familiarity with social media platforms and trends, especially Instagram Reels, TikTok, and YouTube Shorts.
Knowledge of the Microsoft Office Suite, CRMs, and digital content tools.
Professionalism, reliability, strong attention to detail, and the ability to multitask in a fast-moving environment.
Fast-paced, highly collaborative office with attendance at frequent (often weekly) events.
This role includes both on-campus event coverage and independent creative production.

Nice To Haves

Photography and graphic design skills (including Photoshop) are a plus.
Previous work in communications, marketing, or digital media is a strong plus.

Responsibilities

Planning, producing, filming, and editing short-form video content for social media platforms, particularly Instagram Reels, YouTube Shorts, TikTok-style content, and other channels.
Developing upbeat, creative, trend-aligned video concepts that highlight the AUWCL experience, student life, faculty work, and major initiatives.
Producing polished and professional videos for more formal or serious topics (e.g., events, academic programs, faculty interviews, and institutional campaigns).
Contributing to and helping manage a content calendar to ensure consistent, timely delivery of digital assets.
Brainstorming new and innovative multimedia ideas that advance the law school’s strategic goals and resonate with target audiences.
Repurposing and customizing content for a variety of platforms to maximize reach and engagement.
Supporting social media planning and execution, including posting, analytics, and monitoring trends.
Assisting with broader storytelling efforts, including writing captions, drafting short feature content, and capturing photography as needed.
Attending events to gather video, photography, and real-time social media content.
Other communication and marketing tasks as assigned.