Digital Media Buyer/Marketer
About The Position
Manage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement space Build, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platforms Execute hands-on work inside our Meta Suite accounts — including targeting, ad creation, creative testing, and ongoing optimization Develop and refine landing pages to increase conversion rates and generate more qualified leads Expand campaigns into emerging or underutilized platforms such as Nextdoor Conduct ongoing beta testing on creatives, offers, and audiences Manage and coordinate with external partners who support cloud-based advertising or complementary digital activities Track and report performance, providing insights and recommendations to improve CPL and lead quality
Requirements
- Digital PPL experience in the home-improvement industry or a similar high-volume lead-gen environment
- Strong hands-on experience managing campaigns inside Meta Suite (Facebook + Instagram)
- Ability to build branded campaigns (not just vendor management — you can execute directly)
- Experience advertising on platforms like Nextdoor (or strong willingness to learn quickly)
- Skilled in audience building, creative iteration, and direct-response optimization
- Ability to test, troubleshoot, and adjust campaign strategies in real time
- Strong understanding of landing page performance and conversion funnels
- Collaborative, organized, and comfortable working cross-functionally
Nice To Haves
- Ideally Cleveland-based and able to work hybrid (3 days/week), but remote candidates will be considered
Responsibilities
- Manage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement space
- Build, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platforms
- Execute hands-on work inside our Meta Suite accounts — including targeting, ad creation, creative testing, and ongoing optimization
- Develop and refine landing pages to increase conversion rates and generate more qualified leads
- Expand campaigns into emerging or underutilized platforms such as Nextdoor
- Conduct ongoing beta testing on creatives, offers, and audiences
- Manage and coordinate with external partners who support cloud-based advertising or complementary digital activities
- Track and report performance, providing insights and recommendations to improve CPL and lead quality
Benefits
- High-impact role owning digital media strategy and execution
- A chance to expand into new platforms and build out sophisticated testing programs
- Supportive marketing team with room to innovate and grow
- Opportunity to influence national campaigns and drive real lead-generation results
- Competitive compensation, strong benefits, and long-term career stability
- Hybrid flexibility for Cleveland-based employees, with remote opportunities for exceptional talent
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
