Digital Media & Brand Engagement Specialist

CHATSWORTH PRODUCTS INC • Georgetown, TX

7h • Hybrid

About The Position

Chatsworth Products is seeking a creative, energetic, and tech-curious Digital Media & Brand Engagement Specialist to help define and elevate how our brand shows up across social platforms. This entry-level, hybrid position, based near our Georgetown, and Round Rock TX offices, is ideal for someone who loves video, storytelling, and staying on top of digital trends.
You will serve as one of CPI’s on-camera brand voices, capturing real-time stories, interviewing Product Managers and Subject Matter Experts, and creating compelling content that showcases our people, products, and innovations. This role blends social media management, videography, digital strategy, and influencer-style presence.
If you’re excited by the idea of bringing technology to life through content, this is your opportunity to make a powerful impact.

Requirements

• 1–2 years of experience in social media, videography, digital content creation, or related (internships welcome).
• Comfortable participating in on-camera content as needed.
• Experience shooting and editing video (mobile or camera).
• Proficiency with video editing tools (Premiere Pro, Final Cut, DaVinci Resolve, CapCut, etc.).
• Strong writing skills for captions, scripts, social, and blog copy.
• Digital storytelling with the ability to distill complex or technical topics into engaging, accessible stories.
• Awareness of social platform best practices and trends.
• Self-starter with strong organizational skills and ability to work independently.
• Eagerness to travel occasionally for events or filming.
• Analytical and problem-solving mindset.
• Ability to translate data and search metrics into actionable insights.
• Commitment to brand consistency, user experience, and data integrity.
• Organized, self-directed, and accountable for project outcomes.
• Future-focused thinker with interest in marketing technology and search optimization.
• Proven ability to manage priorities and maintain attention to detail in a fast-paced environment.
• Works on a computer majority of the day.
• Ability to lift 25 lbs., move file boxes, etc. as needed.
• Some travel may be required both by automobile and airplane.

Nice To Haves

• Experience in a B2B or technical environment.
• Photography skills.
• Basic design or motion graphics experience.
• Familiarity with data centers, ICT, edge infrastructure, or AI trends (not required).

Responsibilities

• Execute CPI’s social media strategy, aligning content to defined campaigns, messaging priorities, and editorial direction across LinkedIn, YouTube, TikTok, Instagram, X, CPI’s blog, and emerging platforms.
• Plan, script, schedule, and publish content aligned to campaigns, launches, industry trends and brand initiatives.
• Assist with blog content planning and execution, including topic research, coordinating contributions, CMS uploads, and ongoing collaboration with the Content Manager.
• Track and report monthly analytics, offering insights and recommendations.
• Monitor comments, trends, industry news, and competitor activity to keep content fresh.
• Lead real-time engagement and responding, tagging, and participating in relevant conversations.
• Make CPI visible, human, and consistent across digital channels.
• Capture real-time video content featuring products, demos, engineering stories, and manufacturing insights.
• Film and conduct interviews with Product Managers, SMEs, and internal leaders.
• Produce short-form, social-optimized videos (Reels, TikToks, YouTube Shorts, LinkedIn clips).
• Edit video content, add captions/graphics, and ensure brand consistency.
• Maintain a well-organized content library of footage, b-roll, and social assets.
• Support CPI’s digital brand presence through social-first content, short-form video, and behind-the-scenes storytelling, including selective on-camera participation as appropriate.
• Capture short-form video and visual content that supports campaigns, launches, and ongoing brand storytelling, with emphasis on speed, clarity, and brand alignment over high-production output.
• Represent CPI at in-person events, product demonstrations, customer tours, and internal activities.
• Build strong relationships with SMEs to uncover meaningful stories and educational content.
• Stay up to date on ICT, data center, edge, hyperscale, and AI infrastructure trends.
• Support content development through research, social listening, and trend monitoring, providing summarized insights to Content Marketing and Product Marketing.
• Evaluate platform changes, emerging tools, and new content formats.
• Collaborate with Marketing, Product Management, L&D, and Sales on campaigns and storytelling.
• Support creation of complementary content: photography, product clips, animated social assets, snippets for webinars/blogs, etc.
• Help maintain equipment, social kits, and video gear.
• Performs other related duties as assigned by management.

Benefits

• As a CPI Digital Media and Brand Engagement Specialist you will also enjoy the unique benefits of becoming a CPI Employee Owner. These include having an equal share and stake in the company’s success and revenue—whether through annual profit sharing, vested ownership shares or a long list of standard benefits that remind our Employee Owners they are valued, respected, and trusted to help guide the company’s future.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED