Digital Marketing Website Content Manager

Caterpillar • Chicago, IL

119d • $144,960 - $217,320

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Requirements

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking.
• Effective Communications: Understanding of effective communication concepts, tools and techniques.
• Relationship Management: Knowledge of relationship management techniques.
• Technical Excellence: Knowledge of a given technology and various application methods.
• Strategic Thinking: Knowledge of the importance of 'big picture' thinking and planning.
• Vendor/Supplier Management: Knowledge of external provider management processes.
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing.

Nice To Haves

• Bachelor's degree in Marketing, Business, Digital, or a related field.
• Proven experience leading web content strategy and implementation in the B2B space.
• Progressively complex marketing and digital experience.
• Experience with CMS platforms, Adobe Experience Manager (AEM) is a plus.
• Proven track record of building cross-functional relationships and partnerships.
• Understanding of basic business operations, technical infrastructure, and strong marketing acumen.
• Ability to provide strategic direction for managing staff, budgets, business plans, and developing long-term plans.
• Excellent verbal communication skills.
• Growth mindset in approaching problems and new opportunities.
• High degree of organization and meticulousness to ensure content accuracy and adherence to brand guidelines.
• Familiarity with other key digital tools, such as the Adobe Creative Suite, for multimedia content creation.

Responsibilities

• Lead and develop a global team of content specialists for enterprise websites on the AEM platform.
• Oversee the overall content implementation for CatDealer.com, ensuring the information maximizes site engagement.
• Manage content execution for Cat.com, Caterpillar.com, and CatDealer.com, including leading the CatDealer.com content team.
• Implement and manage a strategic content plan that aligns with business goals and targets the intended audience.
• Optimize content to drive business growth.
• Stay current with emerging technologies, industry trends, and digital marketing best practices to ensure our content approach remains relevant and innovative.
• Manage operational and project development budgets, aligning with strategic priorities.
• Ensure content authoring and support align with SEO/AIO and analytic best practices.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree