Digital Marketing & Web Manager

Fair Haven Community Health Care•New Haven, CT

About The Position

The Digital Marketing & Web Manager is a vital member of the Marketing team helping to drive our digital engagement, provides hands-on graphic design and digital photography support and broaden our audience across channels. This role will lead content creation for our social media, and website; manage and analyze the performance of these platforms; and implement strategies to grow and engage our audience.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media or a related field and 4 or more years of experience in web, digital marketing, social media management, or content strategy required. A combination of education and experience may be substitution for the degree requirement.
Demonstrated experience creating and managing digital content across websites and social media platforms, with proficiency in CMS, social media management tools, analytics, and SEO best practices.
Experience with Google Analytics and similar tools to analyze digital performance metrics and translate data into actionable insights that improve engagement and reach.
Experience with design tools such as Adobe, Canva or comparable platforms, and digital photography/videography and editing for web and marketing use.
Ability to manage multiple projects, meet deadlines, and work independently.
Strong collaboration and communication skills.
A valid driver’s license, and access to reliable transportation is a must
American with Disabilities Requirements: External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential job specific functions (listed within each job specific responsibility) either unaided or with the assistance of a reasonable accommodation to be determined by the organization on a case by case basis.

Nice To Haves

Google Analytics Certification preferred.
Experience working in healthcare, nonprofit, or mission-driven organizations is highly desirable.
Candidate should understand in office/in person culture

Responsibilities

Develop and execute digital marketing campaigns to increase engagement, visibility, and audience growth across digital platforms.
Lead content creation for social media, website, and digital campaigns, ensuring messaging aligns with FHCHC’s mission, brand standards, and strategic priorities.
Manage and maintain website content, including content, structure, updates, landing pages, and timely announcements. Ensure website accuracy for services, providers, locations, hours and patient resources. Manage hosting and coordinate with IT, vendors, EHR, etc. teams for applicable web integrations and updates.
Plan, schedule, and publish content across social media channels; monitor interactions and respond as appropriate.
Track, analyze, and report on performance metrics for digital platforms, including social media, website traffic, and campaign effectiveness. Use data and insights to refine strategies and improve engagement, reach, and conversion.
Support staff recruitment, patient outreach, and fundraising initiatives through web and targeted digital campaigns.
Collaborate with internal teams to gather content, highlight programs and services, and support organizational initiatives.
Stay current on digital trends, tools, and best practices to continuously improve digital presence.
Provide in-house graphic design support using established brand standards. Develop visual content to support website graphics, patient education, health promotion, community outreach and other collateral materials.
Conduct digital photography, videography or multi-media projects for web and marketing use.
Reduce reliance on external vendors by managing digital platforms internally and improving turnaround time for updates.
Act in professional and culturally competent manner with FHCHC staff, patients and community partners
Perform such other Marketing/Communications duties consistent with the responsibilities of this position, as directed by supervisor or CEO
Work occasional weekends or evening hours as needed