Digital Marketing Strategy Manager
Prudential•Newark, NJ
223d•$118,700 - $176,600
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About The Position
The Digital Marketing Strategy Manager will support the Association/Affinity Group Insurance business and be responsible for the development and implementation of digital initiatives, particularly surrounding web/social content and online conversion. The successful candidate will develop revenue-driving digital strategies informed by user insights and engagement data, collaborating with creative and production teams to create innovative, compelling solutions that holistically fulfill conversion optimization efforts and testing scenarios through connected promotional channels.
