Digital Marketing Strategist
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About The Position
The Digital Marketing Strategist at Brown University plays a crucial role in the Office of University Communications (OUC) by serving as both a strategist and analyst for integrated digital marketing projects. This position focuses on enhancing the University's global engagement and reputation through various digital marketing campaigns, including analytics, paid social media, display advertising, and email marketing. The strategist is responsible for setting Key Performance Indicators (KPIs), optimizing content, and evaluating the success of projects, while also managing social media listening to gauge online sentiment. Reporting to the Director of Marketing and Digital Content Strategy, the strategist collaborates with a large team of marketing professionals to produce creative content that engages diverse audiences.
