Digital Marketing Strategist
About The Position
Merchants Bonding Company™ is hiring professionals who value clarity, collaboration, and opportunities to make an impact. Our team is growing, and we’re looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If you're ready for the next step in your career with a team that says yes to the best, this is your opportunity. Job Purpose: The Digital Marketing Strategist drives the company’s digital growth by developing and executing data-driven strategies across paid, owned, and earned media. This role leads campaign planning and performance optimization to increase brand visibility, generate leads, and support business growth.
Requirements
- 5+ years of experience in digital marketing, with a focus on strategy, campaign management, and performance optimization
- Proven track record of driving lead generation, conversion, and measurable business growth through digital channels
- Strong analytical skills with experience using data to inform strategy, measure performance, and optimize results
- Technical Platform Proficiency: CRM & Automation: Salesforce and Marketo. Social Platforms: LinkedIn, Reddit, YouTube, and Instagram. Search & Web: Google (Search/Ads) and Website CMS. Digital Tools: Professional ad buying tools and performance analytics software.
Responsibilities
- Lead digital marketing strategy and campaign development to drive acquisition, conversion, and regional growth
- Plan and execute integrated campaigns across paid, owned, and earned channels (SEO, social, email, PR, digital advertising)
- Manage the full campaign lifecycle, from concept and strategic planning through execution, optimization, and reporting
- Oversee digital channel performance, including ad placement, budget allocation, and audience targeting strategies
- Leverage data, testing, and attribution models to identify opportunities, optimize performance, and guide decision-making
- Establish and monitor key performance indicators (ROI, CPA, CTR), delivering insights and recommendations to leadership
- Develop and maintain dashboards and reporting tools to track campaign and marketing performance
- Partner with internal teams to translate strategy into creative assets and ensure alignment across all marketing initiatives
- Support growth of brand presence and digital communities, including social engagement and executive visibility strategies.
Benefits
- Flexible hybrid and remote opportunities with 37.5 hour work week
- Free health insurance option
- Paid volunteer time off with matching gift program
- Infants in the Workplace Program with family resources
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
