Digital Marketing Strategist

QAD, Inc.-posted 16 days ago
Full-time • Mid Level
Remote • Atlanta, GA
1,001-5,000 employees
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We are seeking an experienced and results-driven Digital Marketing Strategist to join our marketing team. This critical role will be responsible for defining, developing, and executing high-impact digital campaigns designed to drive highly qualified inbound lead generation for our B2B Enterprise Resource Planning (ERP) SaaS solutions. The ideal candidate will have a minimum of five (5) years of experience in digital marketing, specifically within the B2B technology or SaaS sector. This role requires a strategic thinker who can seamlessly partner with Revenue, Corporate Marketing, and Solution Marketing teams to translate business objectives into measurable digital success.

  • Develop a comprehensive digital marketing strategy aligned with overall revenue goals and marketing objectives, focusing on inbound lead generation and nurturing.
  • Partner closely with the Revenue team (Sales/Business Development) to define target audience profiles, ideal customer profiles (ICPs), and buyer journeys to inform campaign development.
  • Collaborate with Corporate Marketing to ensure brand consistency and effective integration of digital campaigns across all corporate initiatives and digital platforms.
  • Work with Solution Marketing to transform product features and value propositions into compelling digital content and campaign narratives.
  • Identify emerging digital trends, technologies, and platforms to maintain a competitive edge and optimize future digital investments.
  • Lead the execution of multi-channel digital campaigns, including but not limited to: ○ Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC). ○ Content syndication, gated content, and lead magnets. ○ Account-Based Marketing (ABM) digital tactics. ○ Social media marketing (LinkedIn, X, etc.) and paid social advertising. ○ Website optimization (conversion rate optimization - CRO).
  • Oversee the development, testing, and optimization of landing pages and conversion points to maximize lead capture efficiency.
  • Manage digital campaign budgets, ensuring effective allocation of resources to meet performance targets.
  • Establish key performance indicators (KPIs) for all digital initiatives, focusing on lead quality (MQLs, SQLs) and conversion rates.
  • Utilize marketing automation (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce) to track, measure, and analyze campaign performance.
  • Provide regular, data-driven insights and recommendations to stakeholders across Marketing and Revenue teams to inform ongoing strategy adjustments.
  • Conduct A/B testing across various digital assets and channels to continuously improve campaign effectiveness and ROI.
  • Experience: Minimum of 5 years of progressive experience in digital marketing, with a focus on B2B lead generation, ideally within the SaaS or ERP space.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • B2B Expertise: Proven track record of developing and executing successful digital strategies that drive qualified inbound leads in a complex B2B sales cycle environment.
  • Platform Proficiency: Expertise in managing and optimizing campaigns across major platforms, including Google Ads, LinkedIn Campaign Manager, Google Analytics, and SEO tools (e.g., SEMrush, Moz).
  • Technical Skills: Strong understanding of marketing technology, including proficiency with a leading marketing automation platform (Marketo, HubSpot, Pardot) and CRM (Salesforce).
  • Soft Skills: Excellent cross-functional collaboration and communication skills, with the ability to influence and align diverse internal teams (Revenue, Solution Marketing, Creative).
  • Analytical Mindset: Highly analytical and data-driven, comfortable translating complex data into actionable strategies and clear performance reports.
  • Experience marketing ERP, supply chain, financial management, or other complex B2B enterprise software solutions.
  • Certification in relevant digital marketing tools or platforms (e.g., Google Ads, HubSpot Inbound Certification).
  • Experience with Account-Based Marketing (ABM) strategy and technologies.
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