Digital Marketing, Strategist

Verisk Analytics • Jersey City, NJ

154d

About The Position

We are seeking a highly motivated and results-driven Digital Strategist to lead our digital planning and execution efforts. The ideal candidate will have a strong background in B2B digital marketing, a passion for data-driven strategies and a knack for coordinating cross-functional teams to deliver impactful campaigns. In this role, you will be responsible for creating and optimizing web content and experiences that engage our audience, enhance our brand presence, and drive conversion. You will work closely with cross-functional teams including content, design, marketing automation, and development to deliver exceptional digital experiences. This role reports to the Manager, Digital Strategy. This role is hybrid with 2 days in either our headquarter office located in Jersey City, NJ, or our Boston, MA office.

Requirements

• Bachelor's degree in marketing or related areas or equivalent work experience
• At least 5 years' experience in a Marketing role or similar position
• Experience in B2B - experience in software, high-tech, or performance marketing a plus
• Experience with working and publishing content in a CMS, preferably Optimizely
• Familiarity with digital marketing tools and platforms such as Google Ad Words, Google Analytics, BrightEdge, SEMrush and SiteImprove
• Proven track record of managing multi-channel campaigns and delivering measurable results
• Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
• Strong attention to detail, organizational, analytical skills
• Strong project management skills: prioritization, planning, and organizational skills
• Ability to drive results, guide cross-functional teams, influence others and foster positive collaboration
• Strong written and verbal communication skills; ability to effectively communicate with a diverse group of stakeholders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
• Ability to travel (up to 10%) for in-person marketing meetings or events

Nice To Haves

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• "Let's go" attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed and motivated; demonstrates endurance

Responsibilities

• Plan and implement multi-channel digital marketing initiatives that align with overall business objectives and target audience needs, resulting in increased conversions and lead generation
• Oversee the execution of digital initiatives across various channels, including email, content marketing, PPC, and SEO, ensuring consistency in messaging and branding
• Design and enhance user journeys to improve website navigation and overall experience
• Collaborate with content and design to ensure content is visually appealing and user-friendly
• Build out campaign landing pages, with the assistance of templates, to drive engagement and conversions for digital campaigns
• Test and iterate messaging, creative, and digital tactics based on user behavior and performance data
• Utilize analytics tools to monitor campaign performance, gather insights, and provide actionable recommendations for optimization
• Occasionally prepare performance reports for stakeholders or work with the analytics team to derive insights and recommendations for digital campaigns
• Work closely with integrated marketing, content, design, and product teams to ensure cohesive campaign execution and alignment with overall business goals
• Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and incorporate new ideas into campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees